JPM 2021 Reputation

Looks like they've been tearing it up this year. I recently spoke with an ex-GS Partner who said that in their opinion the big four banks right now are GS/JPM and then MS/BAML. Curious if JPM is on the rise to take over MS in reputation/"prestige" instead of being known as a bank that just leverages their B/S? Why or why not?

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