Need Guidance on "The Story" for CIMs
I'm an associate at a regional LMM (5-25 EBITDA deals) bank on the cusp of making VP (next 3 months). I'm at a place where i feel good about all stages of the deal process and had a few at bats of leading execution with training wheels.
I'm getting the feedback that my CIMs are "not salesy enough" and dont tell the story.
I've tried to get better feedback and position that i do tell the story (example company has high EBITDA margins, low CapEx, little customer concentration, and capacity to grow) but it seems like every company needs to be positioned as a platform, can grow into adjacent markets, and vertically integrate and be a 50M EBITDA company.
Following this guidance makes me feel like a used car salesman. I get frustrated and feel like we're distracting from the important parts and risk diluting the story. I'm getting nowhere in making the case to simplify things and really am unsure if I want to keep doing this.
Looking for guidance if I should just accept that banking is about blowing smoke or if is a firm specific problem.
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