8 Comments
 

Normal for there to be a decently wide range - in any peer set there will be better and worse companies. Look at the bottom and top company and figure out why. Did the bottom company miss earnings / has a worse product? Is the top company successful, has a great margin and growing well? 

If you can get access to any equity research reports through your school that's even better. Or even if you can find ratings online. Often the bottom company will have a bunch of sell ratings and vice versa for the high multiple company.

 

Alright, thanks for the input! So basically I just think that it is normal to have a wide spread and I would choose a peer that is so like as possible? For now I had 6 other peers I think in this selection. But also, what would another equity researcher's report help out in this way? Like how can I motivate that if they have a high valuation from another firm, what does that have to do with my opinion or interpretation of my own multiples?

 

No you don't take "1 peer that you like". If the multiples for your core peer group are all over the place it means that your peer selection sucks or that you're using multiples that aren't adapted to the industry.

Okay so I have to be very selective with the companies I choose and try to filter out peers that is having a too high deviation from my firm?

 
Most Helpful

I would assess where your company sits in the peer group. Are they the best and should be on the high end or are they just middle of the road? 

Look at margin, sales growth, profitability etc. This is where "benchmarking" charts can be useful

Equity research is useful because they know the companies intimately and have a good grasp of what is or is not driving growth for the industry. If they say "we're downgrading Company A to Sell because their new product sucks, growth is slowing and we believe they will miss their forecasts this year" that is worth reading and looking into. It's all opinions but it's from people who are very well informed on the company

 

I would assess where your company sits in the peer group. Are they the best and should be on the high end or are they just middle of the road? 

Look at margin, sales growth, profitability etc. This is where "benchmarking" charts can be useful

Equity research is useful because they know the companies intimately and have a good grasp of what is or is not driving growth for the industry. If they say "we're downgrading Company A to Sell because their new product sucks, growth is slowing and we believe they will miss their forecasts this year" that is worth reading and looking into. It's all opinions but it's from people who are very well informed on the company

Okay so you think a football field and a benchmark chart could add value to my valuation together? And if it isen't a public company then I guess I don't have access to er reports but if I would like to get access how do I do that? I mean, I'm not a wealth management customer at most of the banks here.

 

There's no definitive mechanism for determining the valuation range from the football field. You have to use your own judgement to come up with the reasonable range - the valuations from each method are just data points that support your story and final range.

 

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