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Below is just my own view based on my understanding of the banking landscape and the tech space...

Their first major deep moves into finance are going to be payments. Banking as a whole is veryyyy regulation-heavy and you wouldn't enter that arena as a tech company unless the benefits from data insights far outweigh the regulatory oversight. Chances are they'll milk out deep partnerships with banks to get a better understanding on the dynamics before going off on their own.

Still, there's still tons of low hanging fruit in payments which is where a majority of the rich data on consumer behavior is coming from. It's the Amazon approach: dominate small portions of the consumer little by little and leverage your dominance to enter ancillary spaces. Own the pie that way rather than eating the whole thing at once and try to chew it down

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