Metrics to look at - Boxing Club
Hi,
Currently prepping for an itw, I have seen this question pop up : What metrics do you look at for a boxing club?
I would have answered:
Typical metrics one would look at for a SaaS business because members should be registered for a year.. so :
- ARR
- NRR, Churn, Cohort..
- Even maybe CAC if some marketing
Could you give us your opinion? Would you have given a completely different answer?
How many knockouts they've registered in sanctioned tournaments. We only buy winners on the street. Thx
Looking at it from a recurring revenue perspective is correct given it's subscription-based but def avoid going full software analysis. NRR doesn't make sense assuming you don't have subscription tiers - just look at churn. CAC and LTV are relevant but only if you have the data points from other boxing clubs / sports clubs to compare them to. Seasonality of revenue is a big component, you also want to look at NWC. Is the equipment owned or leased? Def take into account operating leases.
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