(2021 update now)How to increase Twitter followers according Gaidlaine

Share relevant information

Make sure to share content that your audience is actually interested in, whether that’s Tweeting about sales, product tutorials, or current events. If you’re not sure what that content is, then leverage your Twitter Analytics to learn more about what appeals to your audience best. 

In the meantime, tap into trending topics by using keywords and hashtags. For example, check out these tips on how to incorporate trending topics into your Twitter strategy.

Post visual content

It’s usually not enough to have relevant content. It’s got to look good too. Check out the dos and don’ts of using visuals on Twitter. Not only will strong creative catch a scroller’s attention, but it will make your content more memorable to

Tweet consistently
On Twitter, any given timeline is constantly changing. Make sure to post often to keep your Tweets at the top of the list. Create a content calendar so you can plan ahead of time and keep a consistent cadence. 

Interact with others

When discovering how to get popular on Twitter, remember it's all about growing that audience connection. Don’t just publish a Tweet and sign off. Follow other influential people in your industry. Retweet posts from influencers. Reply to your customers. When your Twitter presence becomes conversational, you’ll increase engagement and grow your follower base.

Run a followers campaign

Alongside your organic efforts, you can accelerate growth by running a followers campaign. Followers campaigns allow you to promote your account to a targeted audience, paying only when someone follows you after seeing your ad. Consider running short campaigns to boost momentum, or an always-on campaign to create a consistent stream of new followers.

Learning how to increase Twitter followers for your brand requires experimentation. It may take a little effort now, but you’ll see a big pay off in the long run. Test out the tips you learned, and follow @TwitterBusiness for more tips on how to grow on Twitter.