Burger King to go public........again

That's right ladies and gentlemen, only a few weeks after Wendy's surpassed BK at second-in-command behind McDonald's, BK retaliates by now going public for a second time.

Burger King is going public. Again.

Just 18 months after being taken private in a leveraged buyout, Burger King Worldwide Holdings, the world’s second largest fast-food chain, plans to list its shares on the New York Stock Exchange through a merger with Justice Holdings Limited, a London-based investment company.

We've discussed BK's shortcomings in terms of marketing and product, and the degree to which Wendy's is superior has been covered ad nauseam by WSO. This looks like a fail in the making, but maybe BK's second public appearance could give it the spark it needs to get back on its feet.

What do you guys think -- is a second IPO for Burger King the right strategic move? Or should McD's just go ahead and make a hostile acquisition bid?

Link to article

7 Comments
 
ERGOHOCI don't see this happening in 6 months. Plus the only thing I've heard about BK for the past 3 years is that their profits are falling. I'd rather own a McD's stock but my family owns over 20 McD stores across Calif so I might be biased.
20 mcds... jesus, fat and rich, not a bad combo
"If you survive to my age and you rack up a CV like mine, you can look at HR and say, "Fuck you. I don't try out."- Eddie
 
ERGOHOCI don't see this happening in 6 months. Plus the only thing I've heard about BK for the past 3 years is that their profits are falling. I'd rather own a McD's stock but my family owns over 20 McD stores across Calif so I might be biased.

20 McD's? Teach me.

MM IB -> Corporate Development -> Strategic Finance
 

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