I'm working a corporate finance internship for a startup looking to attract sponsors. I need information on customer acquisition cost (CAC) for Expedia and TripAdvisor as part of our pitch materials, but cannot seem to find the information anywhere (I combed through 10-Ks, articles, etc.). I can't even find figures for the number of customers that I could use to calculate the CAC myself.
Any tips? Thanks!
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Maybe if you contact investor relations, they might be able to provide some insight.
[email protected]
https://ir.tripadvisor.com/contact-ir
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