If MindGeek decided to go public, which bank/advisor will want to take the transaction?

Disclaimer: You all know MindGeek’s product portfolio, if the name doesn’t ring a bell, I will leave one of the brands down below. From your knowledge of the street and the different cultural/personality fits in the different banks, which team do you think will go to the very end to secure this deal knowing the PR nightmare it would be?

Something tells me that the guys from Citi would want this deal.

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I believe LionTree has an “Adult Media and Entertainment” coverage group, so probably them.

I think it would be a bit unwise for a large balance sheet bank to spend time on it, as Project 2025 and state legislators seem to be going in a contrary direction, and it would bring unwanted attention or boycotts to the other activities of the bank. Bad risk-reward. A boutique though? Nothing ventured, nothing gained.

 
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I’ve always wondered how much money these sites actually make. Is it all ad revenue? 
 

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