I'm working 100 hour weeks in banking, but I see influencers making thousands for a fraction of the work. What am I doing...

I don't get it. I've grinding 100 hours a week, hearing bonuses are getting cut. But I keep hearing all these creators on TikTok and YouTube make so much passive income selling random things like art, or tutorials, or finance templates, or give advice on how to save money and invest (even though none of them actually have worked in finance). 

Makes me wonder whether I should just start a TikTok and offer advice to people wanting to go into banking or sell all the finance guides I have accumulated over the years lol

43 Comments
 

Adverse selection - you're seeing the videos / ads for the successful ones. The average outcome for a social media content creator is miles lower than average banking outcome.  Certainly there are better ways to make money in jobs that take more equity risk - why would anyone choose being a banker over being a 40 year old retiree who sold his business for $200mm?  The issue is that very few people fall into the latter bucket of those who try.

 

In addition to adverse selection, I think people underestimate the amount of time it takes to make those videos. Obviously not as much as a banker, but there is planning, filming, editing, sound, etc., basically all the typical steps associated with post-production. It's not going to take 50 hours a week to put it all together, but it isn't just as easy as turning on the camera and talking into it for 10 minutes and then being done for the week. 

 

My cousin in law is a successful influencer. She probs make a million a year working 60 hours a week. She is 4 years or so in. Her first year she made no money. Her second year she averaged around $4 an hour. She was posting 2-3 times a week with high quality videos for 2 years and make like $15k in 2 years. She was telling me most YouTubers make around 50-100k a year after 3 years of grinding making nothing. There’s some insight for you.

 

Agreed the ones you see are the successful ones. Lots don’t make that kind of money.

A lot of “influencers” you see with women are really just high end escorts. The collection of near nude photos (the vast majority popping up on my page, lol) is just a a portfolio for wealthy dudes that would pay them $20k for a weekend and fly them around. And while they will have some products that they highlight, nobody is really paying them much as brands don’t necessarily want to be associated with this content.

Dark side of the gram.

 

I will never understand the mindset of a dude who's willing to drop $20k on some strange no matter how rich he is or how hot she is

If I'm Bezos rich it stops mattering (stops mattering well south of that). Probably all decision making outsourced to a team of assistants who have budgets for all these things. I just plan to spend some amount on "entertainment" and it's all efficiently organized around my likely very busy life. It's just a different world 

 
Most Helpful

Key part of a healthy information diet is understanding every single social media humble bragging post you see is an advertisement. It’s not real. Sure there a few ballers out there but most creators now are trying to market their way into financial stability - which is dependent on consistent large view counts that they can market to advertisers for brand deals. What gets people like you and me to tune in? WHAT THIS 19 YEAR OLD DROPOUT IS MAKING 100K A MONTH JUST FROM COPYWRITING OR MAKING DIGITAL PRODUCTS?! it’s a sack of shit - here’s some real data:

1) There’s about 50 million people who considers themselves content creators globally - of this population, only ~5% of them are professional “influencers” or people who have an audience of a few thousand or more that end up trying to sell a product or service via brand partnerships. So maybe 3 million people doing this for real income. Note I did not a lot of income - most are lucky to make 500 / month IF that.

2) ~50% of full time content creators make under $1,000 annually from their work, only ~13% of full time creators make over $50,000 annually.

3) There is a great divide between the haves and the have nots. Only 2% of Patreon creators earned more than the federal minimum wage last year (that’s less than 5,000 people). However if you can amass a large following (> 30 million followers) you can strike it rich:

  • Charlie D’Amelio made $18 million from TikTok last year (150 million followers)
  • Her sister Dixie made a separate $10 million from TikTok (60 million followers)
  • Addison Rae made $9 million (90 million followers)

You are not a teenage girl doing cute dances online nor are you one of the Top Twitch gamers raking in $1 million a year. The lion share of creators loud mouthing online about how much money they are making are quite literally talking - they have their big boy daily job like the rest of us that pays them peanuts and their praying to strike it big so they too, can become your favorite sentient billboard. Don’t fall into the trap, get off social media lol.

 

Facts. Dating someone who has monetized to a smaller degree her TikTok while working a full job that pays her 250k+ and the TikTok stuff pays her enough to cover her part of our rent. It was not easy for her and she doesn’t even have that huge of a follower base but she was able to monetize off of the followers a good amount of cash recurring each month through coaching sessions and whatever. I didn’t think it was possible but she made it happen.. so I can’t say anything. I don’t agree with all her TikTok stuff but hey it’s now paying some serious bills and I can’t say anything against it.

 

Welcome to the real world. You have to work for everything you want. Unless you're a hot chick. Those are the only people who can get whatever without putting work. Just post semi nude photos on instagram and have millionaires flying you out for trips all over the world or to party on their yachts. Or, they're sExUaLly LiBeRaTeD and selling pics of their ass on onlyfans for 4.99/month. Hell some girls get away with feet pics on Onlyfans because today's generation of men gets like no pussy so they'll do anything for even a semblance of attention from women.

 

Interesting thing to consider. OnlyFans making it possible to directly monetize beauty - girls can literally be their own Playboy magazine without anyone else taking a cut. They make way more on there too…some more data just for fun:

  • Black Chyna, the top only fans creator, makes $20 million a month~ from the platform
  • Bella Thorne makes $11 million / month
  • Mia Khalifa makes $6 million / month

The power of recurring revenue lol…there’s only like 1 million OF creators globally. Not all girls raking in that money even post full n*de material either which is crazy. Sure it’s morally quite sad that essentially escorting and p**n is this normalized and lucrative, but hey if they make good money…

 

Makes me wonder what the ratio is of girls that can genuinely live off their looks. Not talking about needing to take in millions or whatever, but can live a comfortable life mostly through their looks. 1 in 10,000? There has to be studies on it

What?  WAAAAY more than that. If you factor in trophy wives and stay at home moms who marry successful doctors, engineers, bankers etc.  There's millions in the USA alone.

Hell, my wife is one (shes hasn't worked a real job since we got married). Bought her a new Range Rover to drive the kid around this week.

 

Depressions rarely impact the super wealthy (just look at ‘08 where they lobbied their way out )

Your average Joe isn’t spending $20k for a weekend with a hot influencer.

Array
 

I’m a content creator on TikTok, mainly making poker videos. I don’t make any money doing it though. It’s fun to look at the stats and different countries and cities the viewers come from.

-

-

-

-

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 
Pizz

Needs more female attention my guy 

haha yeah it’s poker 

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Perspiciatis incidunt et expedita. Nihil optio doloremque aspernatur voluptatem blanditiis minima est assumenda. Repellendus facere nihil molestiae cumque.

A sapiente fugiat illum aliquam aut. Sed ducimus ea repudiandae in laborum. Labore tenetur ex enim ut similique quo.

Qui eum consequatur fuga placeat eos. Repellendus fugit porro delectus odio atque ea dicta veniam. Commodi minus necessitatibus repellat distinctio.

Quae praesentium doloribus sit id. Et fugit nihil reiciendis tempora officiis.

 

Qui autem magnam ducimus tempore vitae non. Aut odio perferendis dolor labore ipsa consectetur consequatur.

Quidem officiis qui laudantium quod tempore. A ut consequuntur molestias dolores. Odit neque repellat quam.

Quo repellendus non sed non. Soluta deserunt et tempora molestiae adipisci id. Doloribus ut expedita omnis assumenda.

Esse impedit nihil omnis harum doloribus a. Vero doloribus repudiandae veniam eos quidem. Soluta rerum maxime mollitia iusto et. Fugit quod ducimus sunt. Quia autem fuga maxime nihil voluptatem. Eaque et nesciunt et aliquid tempore velit dolorem assumenda.

Career Advancement Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.8%
  • JPMorgan 01 98.2%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 01 98.8%
  • Evercore 01 98.2%
  • BMO Capital Markets 12 97.6%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.8%
  • Morgan Stanley 05 98.2%
  • JPMorgan No 97.7%
  • BMO Capital Markets 12 97.1%

Total Avg Compensation

June 2026 Investment Banking

  • Vice President (14) $434
  • Associates (43) $259
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (75) $151
  • Intern/Summer Analyst (67) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
BankonBanking's picture
BankonBanking
99.0
4
kanon's picture
kanon
99.0
5
CompBanker's picture
CompBanker
98.9
6
Betsy Massar's picture
Betsy Massar
98.9
7
DrApeman's picture
DrApeman
98.9
8
dosk17's picture
dosk17
98.9
9
GameTheory's picture
GameTheory
98.9
10
Mimbs's picture
Mimbs
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”