Buying/Leasing a New Car - Strategy
Since I have not bought a new car in a long time, I am not sure what the market is like for buyers of new cars. Will dealers accept a price that is less than MSRP and how much lower?
Since I have not bought a new car in a long time, I am not sure what the market is like for buyers of new cars. Will dealers accept a price that is less than MSRP and how much lower?
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Entirely dependent on what type of car and brand. What are you in the market for?
I will probably get a Toyota Highlander Hybrid.
That’s a good car. If you’re buying new, I doubt you knock off more than $2k from MSRP. My advice is do not pay above MSRP - if the dealer is trying to add the dealer markup, tell them no and go to another dealer.
My family has bought 10+ Toyotas, so when I got mine about 5 years ago, I waited until the end of the year. Found what I wanted (got lucky the exact model was in stock) and told them what I would pay for it. I got about $4K off, but granted it was an XSE so they have more wiggle room. The closer to bare base model the car is, the less room to negotiate
I would recommend looking up all the dealerships in your area and looking at their inventory and see what fits your criteria. From there, you can send an email to each dealership with a link to each car that you are interested in on their lot and ask for the final out the door price (you need this number because certain areas have different taxes and certain dealers have hidden fees). Let them know the date you would like to buy (ie Saturday). From there you can pit the dealerships against each other from the comfort of you couch and stroll in on Saturday without any stressors. It also helps if you can plan to do this near the end of a month, quarter or year. Do not let them do a dealer transfer. Also, negotiate each term one at a time, price first, then trade in, then interest rate/loan.
I did this a few years ago starting on 12/27 and purchased my car on 12/30 for about 15% below MSRP.
My only advice is to look out of market to purchase if you live in an expensive area. Regional inflation is still out of hand. You can easily save thousands and get the car you want delivered to your front door.
I've been shopping around now as well.
The one thing I would say is you may want to look at cars above your original price target. I had a few conversations with a variety of dealers who were considering moving 2023 inventory at a significant discount, to the point where I could be driving BMW/Audi/MB/Maserati etc at the same price as Honda / Toyota leases.
The purchase price is the main factor, and if leasing, make sure you are comparing apples to apples across dealers on Money Factor (just ask for it, it won't be public) and yearly mileage.
Do all your shopping online aside from going in to test drive or see the car for the first time.
Lot of good car deals in Florida
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