Dating is everything to many people. You eventually want to find a life partner to share the good and bad with over the long term.
Facebook was instrumental in letting people know in the virtual world if you’re single or taken and easy to see.
Walking around in the world you may find someone attractive, but if they are not wearing a wedding ring, you don’t really know if they are single.
What do you think of the creation of a whole apparel line called “Single Apparel” that aims to help people identify others who are “single and ready to mingle.” In other words, they want to be approached.
I’m thinking t-shirts, hats, rings, hair ties, bracelets, sandals, workout gear, etc.
Logos and colors could range from subtle to in your face. I was thinking a combination of two bright colors that are unmistakeable for the logo and color themes - maybe pink and orange side by side.
My sister is a Stanford educated product designer that already does stuff like this in her day job. She could get some sweat equity to help out. I don’t think it would be too expensive to get off the ground and could be a global brand. The initial number of SKUs for the brand launch would be things easy to create like bracelets and then more SKUs as the brand evolved.
Thoughts?
Prospective logo - some variation of the S we all drew in middle school - very identifiable.
amazing
My shitty catholic school didn't let us draw these S's cause "it's gang signs"
Great idea- but I think this came from the sketchers logo (at least in the 90s when I drew it that was the inspiration).
My dear boy...
idk I personally don't think this is a great concept, but I understand the idea. It would be good for more impromptu meeting, but I'd be curious about the data of people meeting each other in the supermarket aisle vs something slightly more organized (e.g., a dating app, singles event, dance classes, etc.). One thing that's interesting that I've learned recently is that Mormons have Sunday services that are aimed specifically at singles (vs ones they have aimed at families, with their intention probably being that people "progress" from the singles one to the married one). Interesting way to do this, vs having a unified service like most other religions.
I get what you’re saying but I try my best to not be visibly part of a group or anything like that. Of course I wear free clothes and gear like provided by vendors or my company, but outside of sports teams, I wouldn’t want to wear something like that.
Personally think it’s stupid but look at the Snuggie - millions in sales
this is next level
haha is that a batman snuggie?
Likewise. I wear clothes to be comfortable, nothing else. I've never been one for logos - if you judge me for wearing a Gap t-shirt instead of a Supreme one, then you're not someone I want approval from anyways, LOL. A lot of the clothes I wear that would be along the more 'expensive' lines have either no logo or extremely subtle ones. I prefer it that way ten times over. Sports teams are always an exception - can't count the amount of Yanks/Giants gear I have.
Besides that, why would I use my body as a billboard for a company? Another banger comment from Arroz
It's less of a logo an more of a signal. I think bracelets would likely be the most popular way to wear this signal. And they are cheap to produce.
I like the idea but I think your ratio of incels to women wearing this would be through the roof. Any reasonably attractive woman doesn't want to wear something saying "approach me" because she'll get lots of guys she absolutely does not want
yeah exactly, that would be insane to see actually happen
This is the correct answer.
I wouldn't say answer, specifically. But definitely the right observation. My mind immediately went to the "well if she wasn't wearing a short skirt" thing, and especially giving that trope any more credence where uncle Buck gets a few in him at Christmas dinner and starts mouthing off about it is not something I'd want to see, personally.
agree
I can only really imagine incels wearing this ngl. But I think it would sell to them haha
As others have already said, I get what you are going for but the reality is that it would be 200 incels wearing this apparel for every 1 woman. Attractive women have whole networks to find them guys to date, they don’t need to wear clothes that would just get them harassed tbh
Yeah you're right and I think the brand would have to be carried by women. A big hurdle would be spreading awareness as to what the design actually means. This would probably be the hardest part.
Maybe a similar approach to nightclubs? Make it more expensive for men to buy the apparel or maybe even limit the the number you sell to them. Of course there’s a whole host of new problems with that method.
For one, you have to consider the “multiple genders” and “multiple sexualities” that exist these days. And moreover, people will just lie to get a cheaper price. I’m not really sure how to avoid these pitfalls.
I really do hope your idea succeeds but there are just so many unknown variables here.
Deldeldlel
Didn’t read anything after the OP, but here is my 0.02.
Some dudes at a college I attended created a certain accessory for females. It was stylish. They got college bombshells to promote it on fbook. Then, they said a portion of all proceeds will go to a certain hospital in the area.
You need the last angle here. Some proceeds to go to a women’s shelter for those who’ve experienced domestic violence.
Yeah that's a really good point.
*Mr. Agree to Disagree has entered the chat*
Did they actually go to the hospital? Don't get me wrong, I hope they really did. Point being:
But we have places like Koman where only 7% of the billions of funds actually go to breast cancer research for instance. Or churches that earn the title of "Bible Fort" and make the idea of red headed step child seem pedestrian with how they treat the system. Heifer International? I openly admit to and being proud of being a hunter on here and guess what one of the coolest things about it is? Take the meat to the processor, pay them for what you actually intend to keep, and the rest legit goes to battered women shelters.
No offense, but charity these days is only true and honest when for instance I catch my neighbor in the hallway on her way to the store just trying to pick up some cans of wet food for her dog, and hey look at that, I'm heading over there to the store anyways too. So go play with him instead, I got it covered.
As you should enter! As analytical types, we shouldn’t believe all we are told.
It’s a private LLC so it’s anyone’s guess how much actually goes to the hospital. The website states a target %. There could be bonuses paid out of gross margin to intentionally keep this net income figure low. The point was to help out our WSO addict. An apparel that signals being single, while also signaling that wearers of said apparel support bartered women is one of the few ways I could see this working.
Otherwise I see the apparel being worn by people we know damn well are single, and for many obvious reasons.
FWIW, I don't think this is a bad idea. I think you need to think differently about the problem its solving for. As others have pointed out, the safety element is hard to overcome if its used to spur interactions / approaches.
I think the focus should be on making people feel confident and supported when they are single. Great value prop given the tailwinds of people getting married latter, plethora of options (dating apps, social media influence) and men/women embracing the toxic femininity/masculinity wave. The goal of the product should be to boost people when they are single, especially when they are most alone (i.e. when they miss out on aspects of a relationship). Few examples that I can think of are a) when you're home alone b) going to get groceries c) casually meeting up with friends on a weekday night for dinner etc. You want to focus on stuff like loungewear, t-shirts, joggers as those items are most worn in the above instances.
By wearing "Single Apparel", you're confident in yourself, have your squad backing you (since all the single celebrities are wearing it with pride) and it actually makes being single seem cooler than being in a relationship (becuase singles now have swag).
I think you need a good clean design but also a marketing / growth person that can help you unlock the loop above.
This is a pretty good troll post
TBH a lot of women I know do the exact opposite and wear a low baseball hat, big sunglasses, headphones etc when they go out to run errands to AVOID being talked to by strange men. The only people I see buying this are the same men that buy pick up artist books and shit.
True if you market it as "hey, I'm single come and talk to me". You need to take a somewhat opposite approach. Need to market it as "hey i'm single and loving it. Dont bother me".
People look at me and already know I'm single
- good concept if everyone plays by the rules. Problem is most people prob wouldn't. You'd have married guys/girls wearing this just for attention.
- We already basically have this concept. If you want to get approached by people you can dress a certain way, if you don't want to get noticed you can also dress a certain way.
Something like this maybe?
All I have to say is "How many things wrong with this picture?!" If you get the hint from the anklet, you're off to a good start.
That means she likes dark chocolate
Nathan Fielder is that you?
Eos accusantium voluptatibus iusto nam. Possimus quibusdam fuga sint et occaecati. Exercitationem inventore harum non minima.
Nobis voluptates omnis aut velit repellat modi at. Modi maxime adipisci nisi in. Asperiores ipsa maiores minus ab autem.
Aut eos ipsam fuga iure fugiat consequatur. Fugit nesciunt quisquam officiis tempora. Cupiditate atque est commodi facere qui exercitationem. Ducimus optio tempore suscipit libero deserunt. Veritatis aut assumenda ut. Dicta soluta vitae quisquam iure. Ut sit dolorum quos numquam.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...
Consequuntur facilis sed necessitatibus neque cum sapiente. Ullam dolore non sunt odio aliquid inventore. Error nobis omnis consequatur quibusdam at ipsum a quia. Et optio quaerat sit similique dolorum.