How would you name a firm?
Currently in the process of breaking away from F500 finance role to start a firm focused on lower middle market opportunities.
As things progress, I am struggling with a name. Obviously want to project credibility but also want to be a bit different.
Makes me think-- how would you name a firm? Not arrogant enough to name it after myself? Maybe something from geography? An item? A person?
Suggestions on a direction???
Are you in 'Murica or somewhere else?
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