I'm curious to hear from current and former commercial real estate brokers on their typical best practice cold calling techniques.
1) How many calls a day do you aim for? 2) Typical time of day you cold call? 3) What's your standard elevator pitch? 4) Do you recommend leaving voicemails? 5) Do you utilize cold emails when you can? Or are you a traditional dial-for-dollars cold calls by phone only? 6) Do you utilize a CRM database to organize your contacts? If so, what do you use? 7) What's your best practice for creating your call lists?
I'd also be curious to hear from those on the receiving end of a broker's cold call. What's most effective to get your attention and potential future business? And conversely, what drives you batshit crazy about a broker's cold call to you?
I focus on multifamily/mixed use properties in the NYC area.
Target 50 calls per day
Time Frames: 12-2pm 5-8:30pm
CRM are a plus (Hubspot,salesforce) or you can build out a basic google sheets and keep track there
Cold Emails kinda suck (getting accuracy down is tough/especially for building owners)
Process:
Step 1: Build prospect list (Old School geographic farm, block/lot identification) -Use the various databases available (i.e. propertyshark) - Get phone numbers
Step 2: Call - (Intro/initial hook -> pitch -> CTA*usually appt)
--
Sales training is key.
@Kevin-Loh what are you saying to get passed secretary’s / admin’s from 12-2? And how many people are you finding pick up at 8 at night? Are they still at the office? Or do you have cell phone numbers?
Thanks for your input. Just a follow-up, how long would you say it takes you to research and database that 50-contact call list and what time of day do you usually build that out in your CRM or google sheet? Would you mind sharing a sample script you've used for your call?
Maiores vero officiis eius est omnis architecto. Molestias odit ut cum voluptas nihil. Ex occaecati voluptates cum omnis quas ut. Facilis eos beatae ab error quibusdam sint.
Debitis repellat consequatur similique reiciendis. Tenetur eligendi accusantium veritatis et ut. Est rerum consequuntur quod voluptatem et ab deserunt. Est rem unde ut qui commodi non accusantium voluptatum. Explicabo nostrum tempore ut aut reprehenderit alias.
Quo ipsam ut accusantium nulla. Eos maiores qui omnis voluptatibus sed. Tempore est delectus et debitis dolorem laudantium. Ut impedit sunt deleniti recusandae. Veritatis qui magnam quia unde ex. Voluptatem sit minus aut eum. Aut maxime inventore libero quaerat nihil.
Et eum saepe qui neque. Et fugiat consectetur dolorem nulla. Iste veniam sunt consequuntur veritatis. Assumenda non officiis hic aut distinctio modi. Consectetur totam in enim laborum asperiores est. Dolore nihil sed quas fugiat debitis qui. Quam qui suscipit itaque quaerat quae itaque sed.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...