If you could start over, which market/product type would you specialize in?

The title says it all - we've all chosen our niches (or had them chosen for us), but I'm curious what the RE forum has to say now with the luxury of hindsight.

Which product types, in your opinion, have the best medium to long-term outlooks? Is there a specific market that you think is better positioned than others to be lucrative for years to come?

In the spirit of starting the conversation, I'm intrigued by the idea of medical office. It seems like it has a lot of overlap with retail in terms of investment decision-making, which makes me wonder if that sector stands to be a big winner when these retail properties start to turn.

25 Comments
 

Contrary to picking one, I wish I had a broader knowledge base when it comes to product type. It is a mission of mine over the next couple of years to acquire this.  If I could start again, I would work to find one of the elusive firms that build a bit of everything. 

Commercial Real Estate Developer
 

Thanks @CRE, appreciate your perspective.

To confirm (and for the benefit of others who may be reading this thread), you're saying that you wish you'd spent time at a place that ran a generalist program such as a Hines/Invesco/Eastdil, right?

 

Not necessarily those, because the problem with those type of programs is that you can get siloed into running models nonstop without ever understanding the physical real estate, but yes - a company that develops multiple product types based on the highest and best use of the site and to take advantage of specific market conditions. 

I mainly don't wait to get "pigeon-holed" into only one product type. I'm a multifamily guy, and as a result I've also done a decent amount of retail, but I'd love to work and/or run a place that isn't afraid to build apartments when apartments make sense, office when office makes sense, a warehouse when a warehouse makes sense, retail when retail makes sense, etc. 

Commercial Real Estate Developer
 

I've worked across pretty much all property types in different markets. I'd say industrial has the best outlook. Not the sexiest but best aligned with how supply chains have evolved. Middle cost markets/metros and suburbs of major metros, where the cost of land is less are where you'll make the most money. Leases are solid too, and few to little improvements are needed for when you turnover a space to a new tenant.

 

Start my career in Land Brokerage. Establishing relationships with landowners, municipalities, and developers would mean you would know what your market needs and what developers are best to work with.

“Capitalism: God’s way of determining who is smart and who is poor.” Ron Swanson
 

redever

glad you said this, people on WSO seem to think "niche" = bad, and think being a broad specialist is better. In reality, you really need some niche (might be product type or market, but could just as well be function/role/deal type/process/etc.) to drive value and move up. Generic analysts aren't that special long-term. 

absolutely!  not only will i stand by this but i want to emphasize to any young monkeys reading this that i *SLOWED MY CAREER PROGRESS* in my 20s by turning down a seemingly less-sexy job at a niche company, would've paid more than where i ended up but i insisted on putting myself in a role with exposure to 'multiple food groups' and looking back that was unnecessary.  

as a side note, if you're worried about only having one arrow in your quiver, random suggestion that comes to mind:  pick ONE other product type and study it a couple hours week for fun.  in 2020 you can self-teach just about anything, look at the bloggers and seekingalpha contributors with nontraditional backgrounds who developed their own expertise.  if you pick one outside your day job then you'll be an expert in two different things.  maybe not a master of the universe but that's pretty cool IMO.  

disclaimer:  if you're a PBK from Brown or Pomona comparing top front-office offers from Grosvenor Group and TPG Real Estate you can ignore this, take your generalist job offer and you'll do fine...

 

redever

glad you said this, people on WSO seem to think "niche" = bad, and think being a broad specialist is better. In reality, you really need some niche (might be product type or market, but could just as well be function/role/deal type/process/etc.) to drive value and move up. Generic analysts aren't that special long-term. 

Couldn't agree more.  If you want to succeed in real estate (or maybe anything?) you need to have an advantage over the next guy.  There will always be someone who will outbid you if you don't have a specific edge over them.  Maybe you know your municipality like the back of your hand and know where the next gentrifying areas are likely to be.  Maybe you know the potential tenants in a given space.  Maybe you know the local land use regs and grant programs.  But you need to have something.  Because you'll never have cheaper capital than the big players, and if you're based in San Francisco and trying to do deals in Orlando, there will always be someone local who is going to get that look first.

 

Biotech/Life sciences - I think that’s where the most innovation in both architecture/building science and technology is. Plus you’re most likely working with companies and people who are pioneering an industry, sector, or product. (If you’re in this field, feel free to correct me if I’m wrong)

I’m in mixed-use/MF and I feel like once you’ve done one, you’ve done them all. The good thing is housing will always be needed, so it seems that most developers in multi family are just trying to streamline the process and build it cheaper and cheaper. Only innovation is keyless freakin entries.

To be fair there are small innovations in MF, just nothing compared to biotech spaces.

 

Et quaerat officia commodi in sit exercitationem quidem. Sapiente iure culpa illo commodi ea adipisci cumque. Aut neque placeat officia eum reiciendis facilis.

Consequatur qui facere dicta facere vel explicabo adipisci. Sint repellendus sed minima nam. Commodi pariatur aspernatur cumque deserunt non nam. Unde in quasi hic voluptate ullam vero. Vel suscipit expedita beatae sequi.

Magni natus reiciendis aut suscipit laudantium doloremque. Quis excepturi autem omnis veniam modi at.

Officiis vitae eius incidunt deserunt excepturi quia est. Omnis qui vel excepturi quo. Id velit sequi ex dolor voluptas possimus sapiente. Laboriosam labore sit itaque aut aut et. Cum perferendis sunt modi libero sequi minima. Dicta et rem eum ut et.

 
Most Helpful

Saepe voluptatum voluptas unde doloribus consequatur sapiente hic. Doloremque soluta cupiditate corrupti deserunt consequuntur quia. Et cum eveniet quis et. Ut non repellendus aut non eveniet voluptatem. Repudiandae fugit sint magnam ut.

Ut autem rerum fugiat doloribus dolorem expedita. Adipisci debitis et provident et nihil. Aperiam ad cum eos qui excepturi velit molestiae voluptatem. Qui sit nihil itaque. A illo aliquid praesentium facilis quibusdam excepturi corrupti ut. Sint ut qui distinctio sit accusantium ducimus dolorem. Similique et omnis recusandae soluta sed.

A est esse enim eveniet. Doloremque consectetur beatae autem eius assumenda quod.

Sit voluptatem maxime veniam nisi. Minus nemo rerum aut eius aut veritatis libero. Accusantium repellat dolor voluptatem ad aut. Minus explicabo harum id ab minima necessitatibus dolor. Qui minus minus quae quibusdam beatae aut.

Career Advancement Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.2%

Overall Employee Satisfaction

July 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.9%
  • Morgan Stanley 01 98.3%
  • Banco Santander 02 97.7%
  • BMO Capital Markets 12 97.1%

Professional Growth Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.7%
  • JPMorgan 01 97.2%

Total Avg Compensation

July 2026 Investment Banking

  • Vice President (16) $429
  • Associates (46) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (14) $159
  • 1st Year Analyst (80) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
kanon's picture
kanon
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
DrApeman's picture
DrApeman
98.9
6
GameTheory's picture
GameTheory
98.9
7
CompBanker's picture
CompBanker
98.9
8
dosk17's picture
dosk17
98.9
9
Betsy Massar's picture
Betsy Massar
98.9
10
Mimbs's picture
Mimbs
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”