Long Game: Development vs Asset Management

Which real estate role/discipline do you think will be more in-demand over the next two decades: development or asset management?  I hold the mindset development will come back, but not convinced it will be as strong as the low-rate era of 2010-2021. If there's less overall development happening in years to come, even after things pick up (whenever that may be), do any of you think asset management would be a smart career pivot? Please say why or why not, what your long-term view is, and how it influences your own career outlook. Genuinely curious what you all think about the future of both disciplines.  

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To add some of my own thoughts to start it off: 

  • staying in development long-term requires a few thoughtful career calculations (where development will happen (urban vs suburban, and which geographic regions), which firms are well capitalized or positioned to be able to run once the spigot turns back on, where are those firms located (and are they local/regional vs national/international), how do those shops line up with one's own experience, how will any of these variables change/flex over the coming decades. 
  • staying in development also requires reflecting on ones own skillsets and whether development will always be more aligned with skillset, way of thinking, personality traits (more execution-focused, de-risking projects, choosing the right partners/consultants/contractors, taking entitlement risk off the table, asking leading questions, extracting the "truth" from contractors, vendors, etc, keeping people accountable every step of the way, getting your rents/underwriting/business plan right, smart capitalization strategy, always asking the right questions and protecting the project at every step of the way, etc...is all a different mindset, skillset, and requires different set of personality traits than asset management, which I would think (as a developer who has never done asset management, for transparency) long-term planning for an existing asset, responsible debt/financing decisions for an existing asset, hold/sell decisions, etc. Again, I've never actually been an asset manager, but it seems like it's more focused on disciplined long-term thinking and operational knowledge, compared to development which is more focused on "smart" risk taking, excellent execution, and a more opportunistic mindset.
  • Pivoting to asset management would require different set of career calculations (putting aside for a minute feasibility of actually being able to pivot in the first place): what is being built today or in the near term that will require disciplined asset management over the coming 10-20 years, what asset class, what operational expertise is required for some asset types compared to others, etc. 
  • This is in no way comprehensive and I'm sure there's a ton of gaps here, so please feel free to point them out, and add your own takes. 
 
Funniest

You just ended your own thread by answering your own question. Have a SB, I guess. 

Commercial Real Estate Developer
 

Here's my thoughts. Outside of industrial, which is less demographic dependent and more the whims of the global economy (but still demographic dependent), I think development will only get harder and harder to make pencil. The overall US population is going to decline, meaning there will be less demand for housing in general, and that in tandem with AI will likely mean a shrinking demand for office. On top of that, construction costs are extremely high at the moment and I don't see a world where they come down any time soon. So you will need substantial growth in rents across product types in order to justify the higher construction costs. I think that's 10+ years away so should you just focus on buying underperforming assets with a story behind them for the next decade versus learning how to buy and entitle land? Because only very limited, best of the best projects are going to come out of the ground for the next decade (in my opinion).

Making the obvious caveat that everything in real estate is market and submarket dependent. Sure, Texas is continuing to grow, but its so easy to build in Texas that its seeing no rent growth because supply is routinely meeting and even exceeding demand. But if you dial into Uptown Dallas, there's a lot of obvious tailwinds from the finance industry moving major operations there that will likely push rents in both the near and long term because those jobs can afford higher rents and don't need to move to Plano to find an apartment they can afford and are willing to splurge in exchange for a shorter commute. 

 

Thanks for the thoughtful response. It does seem difficult to imagine development roaring back like it had been given the reasons you mention like slowing demographics. Agree with your caveat that there will be "pockets" where development will get hot based on one-off demand drivers that transform a single neighborhood or submarket, like corporate/industry clusters and relocations and what not (compared to a larger national trend).   

 

Backoffice_Boss

I know its a meme but you don't want to be stuck in a back office role like AM, especially in this market

A shit market is arguably a better time to be in a back office role. Firms still need their properties to cover P&L while dealmakers are sitting on their hands. 

It's not like you'd be missing out on massive earnings either, since no one is earning them. 

Commercial Real Estate Developer
 

I don''t think AM is that bad and definitely not too hard to hop over (obviously its a case by case basis), but I think development sets you up with better soft skills such as networking, negotiating and presenting.

 

I’d do 5 years of development just to get the skillset and experience (not to become a career developer).  50/50 time split in land acquisitions and project management; hopefully, a couple full cycle development experiences.  I would skip AM and instead aim to be a CFO with development and capital raising experience in a growing industry that would value those skills (asset intensive industries are numerous).  I look at AM being CFO of a property or portfolio, whereas CFO’s of actual companies benefit from skillset leverage (meaning their skills within the organization are rare and better rewarded) and the financial upside of a business is greater than properties, which are limited by units and square feet (and time and attention as an AM; more akin to an hourly professional vs someone who benefits from scale and leverage).  There is more financial upside and learning.  One thing that benefited me was I first started in Big4 audit and accounting was my focus before.  If you like financial modeling, I think you might actually enjoy learning accounting.  Learn accounting on the side (if you can sit for the CPA, do it) so you can manage an accounting team. That’s the easiest way to get paid and justify being on payroll.  Then position yourself for reward season. 

Have compassion as well as ambition and you’ll go far in life. I am interested in digital immortality. Check out my blog at digitalimmortality.com
 

jarstar1

I think development can be a great learning opportunity (I do it myself), but 5 years is not going to be enough for a few full-cycle developments. Maybe you can get two in if you're doing quick industrial builds or SFH, but most projects are going to be 5-7 years from land acquisition to disposition. 

I settled on 5 years, but could be more.  I just think also that 5 years plus whatever else you would do before development (investments or some random corporate job), that being 5 years as well, wanted to see if that development experience could be wrapped up within first 10 years of post-college work experience.  So, by mid-30’s, you are in the position to pivot to a different industry, ready to be on the path to CFO (or at a start-up, CFO off the bat).  I’m being mindful of the age in which you have to pivot.  

So even though 7 or 10 years would be better learning for development, 5 years is the sweet spot.  I think two full cycle is enough, and there is a lot BS time during pursuit/pre-development that you can learn concurrently with younger development deals (ie LOI, PSA, density studies, conceptual drawings, getting pursuit dollars from GP owners, dancing around with LP’s who will stretch you out anyways to construction loan close before paying for pre-dev). 

Have compassion as well as ambition and you’ll go far in life. I am interested in digital immortality. Check out my blog at digitalimmortality.com
 

Depends on which fund and their structure. At my fund AM is valued highly (we are high yield/opportunistic debt). I sit equal to our head of strategy/production and report to our head PM. I’m very well compensated and have a ton of autonomy. I also happen to work at a fund that does a bunch of construction loans so get to evaluate a lot of development business plans along the way. 

I won’t say that getting here was easy - I had nearly a decade at boring life companies (felt more like just cashing a check there than autonomy/getting to make decisions). But worth it long term. Early 40s MD with a 7 figure salary is a dream come true.

PS: If you are at a LifeCo/core fund/REIT, it is different as most of those places treat AM as babysitters because those funds are just coupon clippers.

 

MoneyEUMonkey

May I also ask for your advide for people starting their career in a prime debt fund? Thanks always for the insights!

Hi MoneyEUMonkey, I don’t have a lot of experience with debt funds.  They fund some of our senior living developments. And back during the Great Recession, I helped my REPE start investing in A and B notes as an analyst. I studied what KBS Realty and Guggenheim were doing. Obviously this sector has grown and grown.  

I also have a friend who works at one of the larger debt funds and he seemed to be excited about land deals and even a hotel renovation (getting to work on managing the project; I guess they ended up owning the asset). 
 

And, I’ve helped owners find hard money lenders.

You can kind of see the progression of private credit, through my limited interaction.  Firms diversifying into buying notes, to mezz lending, to specialized asset lending (like senior living). To professionals working in this space expanding their exposure to land loans and managing assets in REO situations. 

A really good reality check background is working on workouts. Even seeing how Bankruptcy Law works.   I learned a lot. 

Maybe tagging along with my asset intensity expansion theory, I might keep an eye on the world of equipment financing that improve productivity (how does a hotel chain purchase a fleet of delivery robots at scale?).  Energy financing. Project finance (actually I took a MBA class about this, because I had an idea of arranging capital for infrastructure projects in the Asia-Pacific from my hometown Honolulu).  So, understanding political, currency, and technology risks.  Usually in the US we don’t think about political and currency risks.


Find ways to becoming an expert in an adjacency other than just lending, and combine them to be unique. 

Just brainstorming. 

Have compassion as well as ambition and you’ll go far in life. I am interested in digital immortality. Check out my blog at digitalimmortality.com
 

Adding some additional context- have been doing development for coming up on a decade. At a large institutional firm now, and have an opportunity to add asset management responsibility in addition to existing development responsibility. Not really what I joined the firm for, and not something I've done before. Not sure I have much desire to do it. But curious if anyone thinks it's a worthwhile skillset to learn...especially if there's less and less development in the future, outside of specific pockets or geographies that get quickly transformed and supplied (great if you're local and see the trend first, not as great if your firm is national and second or third wave to the submarket). Maybe the answer is just do it and have experience doing both. Just don't want to add something I'm not interested in or passionate about that could reduce capacity for pure development, which is where my experience, skillset, and passion lie. Would love to hear additional thoughts on asset management trajectory into the coming decades vs development.  

 

I think there are some obvious headwinds in development, but for someone early in there career (under 30) I wouldn’t be to concerned. Things will differ by asset class, but in the simplest terms possible - new buildings will still need to be built lol. Not trying to be mean to asset management guys but it’s a pretty boring career IMO with way less upside on pay. Also, becomes pretty hard to pivot out of after a few years, as you just don’t have the necessary network / skills (even at a top fund). While in development you’re still thinking like an investor, running deals, and building the right network. Im in acquisitions, but would almost always hire someone with land acquisition / development experience over one with asset management experience. Would also likely hire a good capital markets broker over an asset manager as well.

 

My take is that development remains the better long-term skillset, but asset management is probably the more resilient discipline.

I don’t expect development to return to the 2010–21 environment—capital costs, construction costs, regulation and more selective underwriting make that difficult. Current market outlooks also point to constrained new supply, which could create attractive opportunities for developers in the right markets and sectors.

That said, I wouldn’t pivot entirely into AM just because development volumes may stay lower. The real value of AM should increase as owners have to extract more NOI and value from existing assets rather than simply relying on cap-rate compression.

If I were making the career decision, I’d try to become development + AM fluent, rather than choosing one exclusively. Development teaches you how value is created; AM teaches you how to protect and compound it after delivery. Having both skillsets should be particularly valuable in a market where capital is increasingly selective and asset-level execution matters more.

So I’d stay on the development track if you genuinely enjoy it, but deliberately add AM exposure. That gives you optionality without sacrificing the harder-to-replicate development skillset.

 

Answering as neither a developer nor an asset manager, which I think is the useful angle here. I'm on the acquisitions side at a private shop buying small bay industrial and similar product in South Florida, so I'm the buyer both of you are eventually selling to.

Two things I'd add to the framing.

First, the development vs AM cycle does not turn on interest rates directly. It turns on the spread between what existing product trades for and what it costs to build new. When existing assets trade at a real discount to replacement cost, nobody develops, they buy. When that discount compresses, development pencils again regardless of where rates sit. I'd watch that spread in your submarket rather than the ten year, because it's the thing that actually gates whether your pipeline exists.

Second, and this is the part I think gets missed: the 2010-2021 development wave produced an enormous stock of assets that are only now hitting their first real refinance and re-tenanting cycle, and they're hitting it in a completely different rate and cost environment than they were underwritten in. Somebody has to manage through that. That is a fifteen year tailwind for asset management that has nothing to do with whether new development recovers.

But I'd narrow the pivot. Not all AM is the same job. Toured a 25,000 SF three building industrial property recently with 23 grade level doors and a seller-claimed rent roll of small users on short leases. That is a management job priced as a passive investment, and it is also where an asset manager can genuinely create value rather than just preserve it. Leasing strategy, capex sequencing, tenant credit work.

The AM work that's reporting packages and lender compliance is the part I'd worry about long term. The operational work is not going anywhere.

Curious whether the developers here are seeing that replacement cost spread move at all yet.

 

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