What it's like to try and start your own shop and fail
This is not a post to vent, look for feedback, dissuade, but wanted to share my experience in starting my own shop, what I wish I knew, and things for other people to think about who are looking to do something similar. Would be good to hear from other's as well who may be in similar situations/have similar experience in this.
Have been in the industry for 10+ years, most of which have been on the investment/development side. Decent college pedigree, most of my experience has been in development management and acquisitions working for top shops and well experienced startups. Thanks to working for some smaller shops, I have/had great real time experience in what it's like to run your own business vs. just being siloed at a larger firm and built some LP relationships through that last role. My last company I was with was struggling and I could see the writing on the wall. I had started to put together a business plan (not in an area of my direct expertise, but a vertical I thought had legs) over about a year's time, and when I found out the shop I was at was on life support, I applied to a couple jobs but realized that I really want to see if this could work.
Although mid 30's, didn't have a wife/kids to support so did the math and realized I could stay afloat for some time/have DD dollars to spend. The plan was to try for 1.5 years and if it failed, go back to corporate. It has been almost 2.5 years, no closed deals despite having multiple deals under contract and having probably 25 LOI's out (with LP's behind them), some small income coming in time to time, but virtually a race to the bottom at this point as none of that has really been meaningful. I am still pursuing deals and have dual tracked applying to jobs the past 6 months, but have gotten very little bites from the job market as it's a tough time for someone in acquisitions and no major track record the past 2.5 years that I can show for except for a lot of swings. I know people think you can just hop back to corporate after going out on your own, but a lot of people seem to look down on it. Only 1 of the deals I was under contract on didn't workout because of capital raising, and each of the LOI's I had sent I pre-vetted with the LP's but were not competitive enough. The rest have been title issues/lying sellers/uncovered DD that killed the deals, a lot of bad luck and wasted time/dd dollars.
What I would have done differently:
- Brought on a partner. I started this solo, so maybe bringing on a partner would help. I don't regret this as this is NOT something you want to force, but having a partner (s) with complimentary skill sets or a mastery of different assets would be smart.
- Don't go too narrow. Starting niche helped me build LP relationships as they would give me the time of day to connect vs a random person doing multi value add, but it made finding deals more difficult than I had estimated. After about a year 1/2 of focusing only on that vertical, I pivoted to focus more so on special sits and what my LP's want vs. a specific asset/geographic specialty. It has helped, and opened my aperture significantly but maybe too little too late and maybe not the long term approach. If you have a mastery of a well favored asset/geography that is probably best.
- Started with a deal. Although my previous company was probably going to shut down or I was going to get laid off, I jumped ship before the first deal. The only counter to this is that it is hard to be all in unless you jump ship and if your current company finds out your chasing deals, it might not look good.
- Focusing on smaller deals. Most of my connections in the LP world except for a couple family offices are funds so the deals are bigger. I did not like the idea of doing friends and family as I do not have a huge rolodex of 50-100k investors so focused mostly on mid market/largish deals. I am still getting looks from sellers as I am bringing in LP's at the LOI stage, but hasn't worked yet.
- Networked more. As I have been so cash strapped I have shyed away from the conferences and so forth which are expensive and hard to see the ROI, but one good connection can payoff sevenfold.
Different things to think about:
- You need to have extremely thick skin, a high tolerance for risk and be very self-driven (especially if going off on your own with no partner). If you have not been in a seat that has had exposure to a lot of failure/issues with direct responsibility, I think it will be very hard to stomach starting off and going through the ups and downs.
- I would recommend getting a coworking or small office space. Very hard to keep yourself accountable working from home.
- Really look at your finances, overhead, etc. and think about different ways you could make money during slow times.
- Make sure you have good LP relationships beforehand that you think will back you. You can always build more, but when push comes to shove, someone will have to bet on you. Just because you have a great deal, doesn't mean it'll get funded.
- Times will change, but the expectations from fund LP's to meet what they promised their LP's is extremely challenging to hit right now. Hard time to do deals.
- If you don't have a balance sheet you need to build CoGp relationships who can help, although a lot of them won't sign on guarantees. You also most likely will have to bring the LP relationship.
- Deals take a LONG time. Most of the deals I have gotten close on have taken 2-3+ months to get to a PSA which will take a month followed by DD. If one of those fails you're out a lot of time and money if you've been spending too much time on that one deal (which is hard not to if you're one person).
- Expect to sacrifice a lot. Unless you have an enormous amount saved up, expect to live a more frugal lifestyle until you're getting promote or getting fees to cover overhead.
Overall it has been an incredible experience. I've learned an insane amount, built a great rolodex of LP's, have built a great pipeline of different deals and gained expertise in a ton of different assets/geographics, but also very humbling coming from a great career, having emptied my savings and little feedback from the job market. I've gotten close enough that I know one of these deals will hit, but at this point just can't keep afloat too much longer.
Keep chugging. It’s a tough market. Unfortunately even many experienced GPs are shutting down. If it makes you feel any better, I’ve been hunting for deals off the side I’ve my desk - 28 LOIs and keep striking out. This is the last 15 or so months. Similar background to you.
What asset class / geography did are you chasing? Why didn’t you stick with the vertical you did at work?
At the moment it's a lot of high yield NNN/SLB stuff as that has been the easiest for me to source and have a couple LP's looking for it. Otherwise it's opportunistic special situation type of stuff. Nationwide.
A lot of my background was in multi which just doesn't pencil right now (acq or dev) and realized it when I was ending my experience at my old shop. Also I just didn't want to do only multi the rest of my life, stopped being interesting.
Interesting. On the NNN and SLB deals - if you’re constantly going to new cities as you chase it nationally, how do you quickly assess market rent? Or is it just figuring out who the correct broker in the market to speak to is and then calling them to get a conversation? I imagine if something is crazy over market it’s a pass (unless the price is right), but isn’t it really hard to constantly be looking at new cities and figuring out market rent ? Can you talk about your process?
Curious about the high yield NNN/SLB stuff you're looking at (to the extent you feel like sharing). I'm guessing not your standard 'down the fairway' retail NNN
What value do you offer the LP in buying High Yield NNN Stuff? Have you thought about consulting for groups utilizing your background experience?
Curious what type of NNN deals are you doing that are high yield? I am seeing treasury bond like pricing on the NNN front but those are for deals with term, credit, and impeccable locations. On the more opportunistic front we will buy NNN without term and credit but be buying into the story of 1) way below market rents and 2) impeccable location. Still a compressed yield going in but if/when your tenant vacates or goes out of business you can 2x+ the rent.
The only high yield NNN stuff I’m seeing right now seems to be middle of nowhere markets with non-credit tenants.
Great stuff here, thanks for sharing and for the transparency. Best of luck going forward, sounds like you are on the cusp - be it this go around or another. Just a brutal market.
Plenty of questions, but starting at the front. Can you (and a little personal so no sweat if not), share a bit more about your balance sheet going into this? So you gave yourself 1.5 years of presumably slimmed down living expenses, and then some pursuit costs.
How much did you allocate to pursuit costs from the outset? And was that from prior successes during the w2 years? I would think at the level of deals you are pursuing, you probably needed +\- 500k or so to be dangerous?
Always a tough balance and easy to say now you wish you had more, but never the fully the right time to take the plunge. Was that just saved up over time or did you hit a promote or two along the way at the prior jobs?
And generally, are the deals you are pursuing ground up or existing?
Thanks. Close to 500k but not fully. About 2/3 of it was my own savings and had a family member who was going to contribute the other 1/3 purely for deal costs, not overhead. Burn rate was about $7,000/mo including all software/office/life costs so figured $125-150k was going to life overhead and the rest towards deals/DD costs/deposits and starting to apply for jobs once I got down to a certain amount. It was saved over time, really the last 10 years, no promote. Salary has never been crazy but lived off my salary, saved bonus and invested it very well that returned multitudes over.
All existing except for one development deal that died after a year and a half. Have a lot of experience in development but it's just such a brutal business and impossible to make the numbers work conservatively right now. The right deal I would do it, but for 99% of deals the risk/reward is not there.
This is one of the toughest markets I’ve ever experienced. It is incredibly difficult for emerging sponsors to generate sustainable income without an existing asset base to charge fees against. Transaction activity is just not there right now even for the established groups. If you need $, I would recommend figuring out a different way to make it over the near-medium term as it’s unlikely to come from doing real estate deals
Agreed. Working on that lol.
Thank you for sharing your experience.
Would you be open in connecting - my close friend / partner and I are starting a firm and share what feels somewhat very similar background / story to what you share. We had a few questions that we'd be very appreciate to get your advice.
Sure, happy to. I'll dm. If anyone else is in a similar boat and wants to connect just post here and i'll msg. Happy to help however I can.
Send a dm
Would like to connect as well
Post expressing similar sentiment that got delegated to the PE forum and didn’t receive much attention
https://www.wallstreetoasis.com/forum/private-equity/hardest-time-i-have-ever-seen-to-be-a-gp
Caught up with a friend recently who launched his own shop a few months ago and he shared a lot of this sentiment.
To cheer him up, I pointed out that the upside of not having done any deals this past year means he’s not underwater on anything right now. Being patient while the market moves is only going to make next/first buy look better.
Keep your head up.
Been there, although the pressure points were different. Good news is, it's shit for everyone right now.
Would love to connect and learn more about your experience
What deal sizes have you been pursuing? Happy to connect as well. I’ve recently gone off on my own and had some early wins.
Just unfortunately started at the wrong time in the cycle
Start up shops need the cycle to already be turning before starting as you need it to be a time when its easier to raise money not brutally hard to
Timing is everything in this industry
Agree with Rick here. Sounds you're plenty capable and have everything needed to succeed but made a mistake on timing. Our industry is obviously incredibly slow so among the many valuable takeaways you provided I think one of the most important ones is to go out on your own only when it's clear the cycle is in a bullish trend. Otherwise you could do everything right as it sounds like you did and just end up fighting market conditions that you have no control over. Btw not harping on you at all, a year back when you went off things were starting to look much better - my point as the takeaway is that before anyone takes the leap (I want to as well one day), you gotta be very confident the market conditions are favorable to do so.
When you look at most successful entrepreneurs in this business, their initial business timing is usually perfect. Makes such a big difference. The goal is to start well post when the market has turned positive, get some deals done but not be stupid and go to crazy ala Tides Equities at the end of the cycle so you have some dry powder to survive the cycle with a track record that will really like you take advantage of the next up market.
Solo GP here as well. Everything you said makes sense. Been at it for several years but just silly to keep banging my head against a wall and would like to slow down for a few years and put some money in my pocket. So, on that note, I am very lucky to say that I am at the 9th inning of landing a chill job that would help me pay for stuff during these lean times but also allow me to tend to my own portfolio and/or probably do some side deals, which is not that different from what I've been doing anyway. I used to see that as failure but I've vastly shifted my perspective on things. I'm still young, plenty of time to get rich over the years. Happy to share more privately about the nitty gritty if anyone wants to message me.
You take that job your entrepreneurial dreams are dead
Don’t do it
Stay on your own and find a way to succeed
More or less agree, unless you're a fucking dawg. It's just going to be too cushy to ever go back to running your own shit. I know from experience (self-employed, but not RE).
What type of gig?
Maybe it's time to get your real estate license
Cold comfort at this point but by far the biggest difference between the people who succeed and fail is TIMING. The B player in an A environment beats A player in a B environment everytime. This is a C environment, so don't care how good you are, you need luck on your side right now. godspeed
This is only true if you don't have an actual business plan.
If you have some competitive advantage, then luck matters much less. If all you have is the same work ethic and same rolodex and same basic idea as everyone else, then no shit you need to be lucky to succeed.
Everyone who starts their own shop basically has their experience, rolodex and/or pedigree. So what was Town Lane's actual business plan and/or competitive advantage? Lean into market distress / dislocation by being creative across the capital stack and aligning/partnering with key stakeholders in basically any asset class? That's so broad it says 'our only constraint is we won't be constrained' ... kind of the opposite of a biz plan, no?
And before dunking on me that 'Town Lane proves my point and/or disproves your point,' I'll be first to acknowledge they're doing exceptionally well in a generally terrible market. But they're such an outlier, that they can't be used as exemplar for the 95% of people on here who are just average, middle of the bell curve. For 95% of people, they need market tailwinds to succeed, even if they replicate Town Hall's 'business plan.'
Not trying to do a 20-post back-and-forth on this. I just saw a stranger say 'no shit' to my post and refuse to be message-board-mogged and had some free time this morning.
I don’t think you totally failed. You gained valuable experience. You only failed in making a living with your start up, for now.
If you keep trying, you’ll finally buy something with OPT (other people’s money), some of your money, and maybe your partner’s.
Then, you will learn another set of lessons.
Things could definitely be worse for you. You could succeed and be left penniless (partners screwing you). You could have bought a deal and lost everything.
Keep trying. Usually with other sources of income, to mitigate timing risk, and give you a longer runway to find the right deal and partner.
Thanks for sharing your lessons learned.
I have my own shop, 24-26 have been really tough. My only deals the last few years have been very unique situations, like a tenant in default or a suite that needed a ton of TI to lease that the owner wouldn’t put up, and even then I’ve closed 2 deals in the sub $3m range in the last 3 years. Nobody is making money doing standard thematic stuff.
everyone running into opco biz investment vs. real estate now
What do you mean?
How are you capitalizing your deals? And are they all value-add?
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