One of our businesses is a marketing agency that’s niche is Multifamily, and within 6mo we’ve already hit my EOY contract target because of our success with our clients. Most are stabilized assets who need a boost or to maintain occupancy targets at a lower cost per lease than current spend.
We’re coming in 40-75% cheaper than current agency is getting them, most recent client went from $800/lease to $329 this month.
My hypothesis is because we’re so good at lead gen AND don’t add fluff (I don’t give a shit about top of funnel/impressions/clicks, just results:leases) we’d be able to crush a lease up asset.
For those on that side of the shop- if you reach target occupancy in half the time and are able to do so at half or most of the marketing budget allocation, is that super exciting? Able to transact sooner, less debt servicing costs, etc?
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You're welcome.
Sure you might save a mil in interest getting to perm debt quicker but absorption seems largely at the mercy of the market. It would be enough just to outperform PM companies though
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