Overpriced Multifamily Builder

I own a piece of land in Central Jersey with some partners, and we've got approvals to build 750 apartments. We're looking at building units with an average square footage of 1250sft - that's what our market needs. We've spoken with a local builder who's done similar projects, but their price seems way off. They're estimating $260k per unit, and they're looking for a 10% development fee on top of that. Does anyone have any feedback on these numbers?

Additionally, can you please provide me with names of national builders who specialize in 3-story walkups or 4-story elevator buildings?

27 Comments
 

I own a shopping center in South Jersey where there's an adjacent 100-unit townhome development. I've talked with Forestar, who entitled the land before selling it off to a major builder. If you want some insights from my contact at Forestar, send me a message.

 

Interesting. A few questions if I may:
Is that your all in cost, or just hard costs?
Are you using Union labor?
What is the development fee on top of that?
And what rents are you hitting?

 

1.) Just hard

2.) No

3.) By development fee do you mean the fee that the GC is paid? The $300-$400 is inclusive of the GC fee and is usually around 15%-20% of hard cost. 

4.) Uh this really depends on the submarket. But for brand new luxury buildings with amenities like gym, lounge, etc...for 1,250 SF, I would assume these are 3BR? In a decent submarket of my city, ~$6000

 

$260k/unit for elevator served, conditioned corridor, 3/4 level woodframe construction or traditional garden walkup? If it's the latter it's expensive, maybe in the neighborhood if the former product type. The design and building materiality also play a huge role, not to mention we don't know the site condition or if this number includes site work. Not in NJ but play in this arena if you want to trade notes.

 

There is a lot of information needed to really give you a read on the price, but here are some thoughts on pricing in the mid-Atlantic region, all assumes standard site work that doesn’t include a lot of topography/wetland/soil issues.

these do not include any union labor, and can swing by a lot based on quality of materials and sitework (especially sitework considering if you’re doing 750 units that are surface parked, you must have a very large site). 750 units at once though should give the GC some buying power with subs as it’s going to be a big deal.


3 story garden walk ups - I would peg it around $205-$215K per unit including the GC fee.

4 or 5 story elevator - $225-$235K per unit including GC fee

one comment, this pricing is based on a more standard average unit size, 1,250 SF that you noted is extremely high, so your costs would be higher per unit, but lower per sf. Now it’s not all apples to apples as a 1,250 SF two bedroom two bathroom unit will have a lot of the same costs as a smaller two bed two bath unit, the extra 200 SF is usually the cheaper part of the cost (you’re not adding more bathrooms/kitchens/etc) but instead just have slightly larger bedrooms and living spaces.

GC fee will range from 3-5%, I have never seen anything near 10%, and confused why they are calling it a development fee? Maybe because they are doing more than just building it and instead are acting as the developer (which would then increase the fee). For example we are the developer and GC as we self perform, so if you added up both of those fees it is in the 8-10% range in any given deal.



 

 

Aliquid officia alias aspernatur aliquam rerum. Qui quae sit ab ut quasi nihil architecto. Id quis quia debitis ut sed. Perspiciatis enim rerum adipisci id ut ex excepturi perferendis. Rem voluptatem soluta sed eos eum quia omnis. Distinctio alias laudantium expedita magni.

Commercial Real Estate Developer

Career Advancement Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 02 98.8%
  • Evercore 01 98.3%
  • BMO Capital Markets 12 97.7%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 05 98.3%
  • JPMorgan No 97.7%
  • Goldman Sachs 02 97.1%

Total Avg Compensation

June 2026 Investment Banking

  • Vice President (14) $434
  • Associates (44) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (79) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
kanon's picture
kanon
99.0
3
Secyh62's picture
Secyh62
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
dosk17's picture
dosk17
98.9
6
CompBanker's picture
CompBanker
98.9
7
GameTheory's picture
GameTheory
98.9
8
DrApeman's picture
DrApeman
98.9
9
Betsy Massar's picture
Betsy Massar
98.9
10
Linda Abraham's picture
Linda Abraham
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”