REPE Equity Raising - How To Stand Out?

I'm an analyst at a commercial REPE shop and I've been tasked by my MD to create a pitchbook to raise $200 million for the next phase of one of our strategies. I want to do as best as I can with this pitchbook, because I am working directly with the managing partners in my business.

What makes a good pitchbook? How do you craft your investment thesis, and how do you substantiate it with data? I'd be very curious to learn from others who have created stellar pitchbooks in the past.

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