Ms in Finance Prospects

I am a student at UNCC and have recently declared my major in finance. I will graduate next year and I want to enroll in a masters degree after I graduate. I've been trying to research for finance programs but it's been overwhelming. My questions are:

1) What path do most finance undergrad students take?
2) What masters programs are in demand - especially for a finance undergrad (Ms in analytics, mathematical finance, or just finance etc.)
3) What are the decent(maybe tier 2) programs/business schools