How do VC companies value potential investments? (Please Help!)

For a company that has less than $5 million in revenues, how would you valuate the company? DCF just seems weird to use because the chances of making correct assumptions/fcf projections just seems to be really low. Just from the top of my head, I was thinking of using Price to Revenue multiple of comparable public companies and then discounting it by a certain percentage (Maybe 20%?) since it's a private company. I feel that transaction comps would be next to impossible beacause comparable transactions of that size would not have information disclosed. I'm very new to companies in this stage so if anyone can help me out with valuation of early stage companies, it would be of great help. Thanks!

4 Comments
 

impossible for early stage companies that are nowhere near maturity or have decent historicals. Maybe later can use it and get a terminal value with a trailing multiple

I'd say it's a revenue multiple. We are not valuing them based on margins (EBITDA), just what they can sell right now.

For Honest Tea, I know their Series A or B pre-money valuation was done on a formula to the tune of [ 7xbottle sales + 2.5x teabag sales + 750K value of factory they owned]= approx 15mm or something

It had elements of liquidation value (the plant they owned 33% of)

 

It depends on the stage of the company. I work at an early stage vc fund and what we look at the hardest is management.

Have the managers had a past successful exit? Are they experts in the field their product is in? What kind of connections do they have to possible exit companies?

Not much quantification at all.

VC is more about seeing where the market is going and gut instinct rather than numbers.

Edit:

Another thing that is constantly stressed is "execution" of the business plan/company.

 

Labore incidunt numquam non laborum dolorem quasi esse. Qui hic cumque expedita. Expedita iure delectus dolores et alias. Adipisci minus animi esse aliquid nemo omnis ut. Ut dolorem autem odio. Qui deleniti quo ut inventore exercitationem laudantium sed. Consectetur et incidunt qui quia commodi animi.

Eaque maxime qui alias saepe quia. Alias minus nesciunt voluptatem. Aut vero eaque quis quibusdam veritatis esse voluptatem. Sint nesciunt illo quia velit ut omnis.

Debitis voluptatem quibusdam aliquam consectetur nemo non ullam. Est illo sed perferendis reiciendis nam deserunt. Aperiam repellat porro natus placeat vitae. Aliquam eos ipsam debitis alias consequatur sint. Ipsam sint magni cum nam sed.

In sed dolor non sint minus et. Facere aut et quo sed. Nesciunt maxime eligendi dolorem ratione suscipit aperiam. Animi totam blanditiis alias autem. Maxime magni non illum consequatur qui et aliquid. Nemo fuga non aliquam quis minus ex. Ut porro perferendis esse inventore eius aut ut.

Career Advancement Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.4%
  • Morgan Stanley 07 97.9%
  • Goldman Sachs 02 97.4%

Overall Employee Satisfaction

September 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 02 98.9%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 12 97.4%

Professional Growth Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 05 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.4%

Total Avg Compensation

September 2026 Investment Banking

  • Vice President (16) $429
  • Associates (56) $261
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (28) $184
  • Intern/Summer Associate (16) $161
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (76) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
kanon's picture
kanon
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
CompBanker's picture
CompBanker
98.9
6
dosk17's picture
dosk17
98.9
7
GameTheory's picture
GameTheory
98.9
8
DrApeman's picture
DrApeman
98.9
9
Betsy Massar's picture
Betsy Massar
98.9
10
numi's picture
numi
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”