Valuation of Startup

Dear all, I am analysing a tech start up (market place). The tech start up is yet to start on their monetisation plans - how do I value the company for a tentative funding ?

  1. Is it based on DCF using the future plans or using comparable methods - comparing tech startups current User base and comparing similar startups in the regions - on how they are valued
  2. What are other issues I need to consider
  3. How do I plan giving equities to the members joining at no remueration
9 Comments
 
Best Response

Depends on how quickly it ramps.

I'd value it off of an LBO-like model if within the projection horizon the cash burn stopped. If it's burning cash all the way through and your value is exclusively coming from the exit value, then you have to Comps / Precedents to determine your exit and run an IRR calc on invested equity today + any more expected investments that will have to be made in later series to keep your position from being diluted.

For me, the key part of any serious analysis here is understanding how the capital structure will evolve within the investment horizon. This is especially the case with cash burning companies - by exit, either there will be more equity, or more debt. A static capital structure will overshoot your returns here.

 

Look at the current cap structure and try to forecast how it will change with later funding rounds. Looking at comparable startups is a good idea too, especially looking at how its peers have exited. Another way of valuing them would be through the cash burn method, where you see how much cash they need to burn over how many months to reach certain milestones.

 

When you say "yet to start on their monetization plans" do you mean they are not generating revenue? If they are, look at ARR and MRR vs monthly burn rate in order to get a clear view on the runway you're working with before moving on. If they're going bankrupt in two months it won't matter anyway. If they are not yet generating revenue, you have priorities beyond the traditional financial modeling. At that early of a stage, you need to look more to target market, competitors, and sales pipeline/cycle. Other consideration: what round of funding are they at? Are they asking for seed or series b, because the valuation and considerations will be very different between the two. Anyway, since you said they haven't started "monetization" I will proceed as if they are early stage (seed or series a).

So, target market: What is the market this startup is targeting? What is the startup's view of the market vs the real view? Take for instance the regulatory space. Just because banks paid out ~40B in fines this past year (made up) doesn't mean thats what the target market is worth. You need to calculate the market that this startup can realistically reach, which is where they can actually sell to people willing to buy. MS isn't buying from your startup, so whatever they paid in reg fines is irrelevant.

Next, look at competitors. Is their company trying to sell women monthly boxes of sample sized high end cosmetics? Because that market is saturated, and barriers to entry are basically insurmountable. Or, is their company unique with some type of patented IP that can actually solve a customer problem (make sure they know what customer problem they're solving).

Finally, a company cannot survive if no one buys or uses their product. Do they have an articulated sales pipeline? Who are their corporate partners or customers? Are they B2B or B2C? How long is their sales cycle? What is their go to market strategy? Do they understand the cost of scaling, and are they able to absorb the expense?

This would be a basic overview of the diligence necessary to value such a company. In re your Third Point, I'm not quite sure what you're asking. I think you're asking how to pay employees who are not receiving cash, and that is what an options pool is for. The options pool can vary between companies, but is the usual way to compensate early hires besides cash.

As an aside: whatever you do, do not base a valuation on the numbers they gave you in their "future projections" if they cannot back it up 100% with a visible, tangible sales pipeline. Usually, early stage startups will hand over that they "project a growth rate at just 5% to capture just 1% of a target market of 40B and will generate 15M of profit in just 3 years!"

other random issues to consider: who are the founders? have they successfully founded and exited other companies? Who are their other investors? If you can, get in touch with another investor to find out why they invested at the valuation they did.

 

Rerum natus ex nesciunt atque. Ex non molestiae inventore maiores eos. Eaque dolores rem excepturi. Quia id qui corporis officiis. Sit labore quod sequi.

Quas illo ea asperiores consectetur sint. Quidem quos quos minus libero nihil. Fugiat eveniet consequatur voluptatum illo ut dolorum quia. Voluptatem eos aut ut ab beatae. Placeat eum delectus cumque blanditiis eos velit eos. A veritatis et minus eum nulla consectetur quod.

Ex minima officiis quia qui. Quia mollitia laboriosam sit. Qui illum atque minus pariatur. Voluptas ea quia rerum ipsam qui aperiam non. Dolore recusandae omnis et et explicabo.

Molestiae voluptatem ratione in molestias quia dolorem. Provident dolores magni quos sapiente cumque. Est quis sed consequuntur a quibusdam nostrum ut.

Career Advancement Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • JPMorgan 01 98.4%
  • Guggenheim Partners 02 97.9%
  • Morgan Stanley 06 97.4%

Overall Employee Satisfaction

November 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 02 99.0%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 13 97.4%

Professional Growth Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • Morgan Stanley 05 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.4%

Total Avg Compensation

November 2026 Investment Banking

  • Vice President (17) $409
  • Associates (57) $264
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (29) $183
  • Intern/Summer Associate (16) $161
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (77) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”