Long story short... 2 offers from BB for 1st year analyst position. Company A is 10k more salary (different position). How do I leverage Company A salary to get Company B to match. Would rather work for Company B.
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You likely will not be able to, especially since these are not for the same position. Very difficult to negotiate salary when you have no full time experience. While you may be able to pick up another 5k, there's a chance it'll backfire. I'm not saying don't ask, but if B has as much or more bonus potential, the risk/reward does not seem high enough to push much.
It's true that negotiating salary with zero FT experience is difficult, but another offer in-hand is the one circumstance where you actually do have a little leverage.
Most important thing to do first is make up your mind: exactly how much of a discount are you willing to accept to work for Company B. This will inform how you negotiate.
Then it's simple. Don't get cute, just lay your cards on the table. "I have another opportunity offering x + $10k. I would prefer to work for your firm. Is there anything you can do to bridge the gap between these offers?"
Willing to take the full $10k discount? Accept however they respond. Expect nothing, and any increase that comes of it is found money. Otherwise, if their counter doesn't meet your minimum, you respond with your number and you're prepared to walk away if they don't agree.
Keep in mind, at this stage of your career, the right opportunity is probably worth more than an extra $10k. But that's ultimately up to you. Sounds like you're in good shape either way.
While HighlyClevered has fair advice on how to negotiate, I'll weigh in on whether you should negotiate.
You should not.
All the conventional wisdom on how to negotiate salary packages is written for the long tail, the overwhelming number of people who are considering jobs with the opposite of a structured comp model. Think about it: most jobs are at places with
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