Case Brainstorming

Hi, I have been through case practice sessions where I was asked to brainstorm some ideas and could generate some ideas. However, I came to a point where I was stuck for more ideas and the interviewer kept pressing for more. How would you suggest to deal with the situation if I have exhausted all ideas?

Thank you!
Andreas

 

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With these sorts of things, it helps to perform "structured brainstorming" where you're generating idea into different buckets that give you full coverage for what you're trying to do. This is easier than just listing ideas in random order off of the top of your head, and it also makes communication much easier.

If you're already doing this and just getting to the point where you hit a roadblock in idea generation, it can honestly be tough. Try to think of analogous situations, pull from real industry examples you know of, etc.

 
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