Difference between Asset Management vs Investment Management?

Hi Chimps,

Just wanted to understand the difference in terms of job duties, between an Asset Manager vs Investment Manager?

I've been offered an entry level position in an AM department for a large global fund, however my background is in Credit Research, and was hoping to apply some of my skills in this new role, although the JD received is pretty much fund admin & management tasks and relationship management, rather than defining and researching investment strategies to run the fund.

Any suggestion? I thought AM= PM... Also would you take it even if it is not much research focused, and more ''housekeeping'' of assets and funds, just for the name of the fund, and then transition into some smaller private debt shop at a higher rank?

 

I'm not sure that I know the later term. By "Investment Management" do you mean WM? If so, it's a completely different field that's 100% relationship based. If you like AM, stay away from it.

While there's a lot of stress in AM, I think it's one of the most fun fields out there. Personally, I'm in quant R&D, and wouldn't trade it for anything.

The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.
 

Sure. Let's start with AM, since it's upstream. I run a fund, let's call it XYZ fund where I pick stocks in reverse alphabetical order. I've got an investment picking team, compliance, ops etc. and a set of wholesalers. This is all Asset Management.

Your parents go to the bank or their local "brokerage office" where they ask about what to do with their money and planning for retirement. My wholesalers have all been there trying to tell their people why reverse alphabetical order is better than my competitor ABC fund, which believes in alphabetical order. The "broker" or "FA" tells your parents if they should pick ABC or XYZ, also that they need $X in life insurance if they get run over by a train before your little sister finishes college, etc. all this past the wholesaler is WM.

The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.
 

Does the role have any aspect in the investment research process? if it is 30% research, you could spin together a story for another interview about the work you did in that capacity. Ideally you want something geared towards what you’re trying to do in the long run for a variety of reasons, but the important thing is that you have some exposure to it. If it has nothing to do with investing I’m not sure the fund’s name could carry you to the finish line.

A friend of mine is in PWM and wants to do Investment work, but he only does relationship management / housekeeping stuff right now. He can talk about investments, but it’s clear he’s never done a DCF / actually thought about investments in a tangible way.

 
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In Asset Management (AM) , there are essentially two silos. Managing money (PM, Research team, etc) and The Distribution of the managed money. Just about everything else is operations based. Depending on the shop, there may be some crossover or not. The crossover would be limited to distribution having a deep knowledge and understanding of the firm's investment process, products, etc, Distribution could be dealing with institutional clients and their CIOs (Pensions, Central Banks, Endowments, Large Corps) so they have to know a lot more about actual investing than the retail advisor who is dealing with kitchen table clients. Again depending on the shop, Distribution may be required or heavily suggested to have their CFA. But they will not be involved in actual PM or Research activities. They have to understand it, but they don't do it. They also have to understand, in a pretty detailed manner, asset allocation. That's probably where the crossover ends.

Both channels can be quite lucrative.

 

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