Looking for some thoughts on how you guys, looking at those actually in the industry, think the strategy consulting market is changing or will change in the upcoming 5-10 years. If you're in college but would like to chip in a few thoughts that's cool, but the usual 'MBB is superior to anything'-opinions I've seen quite often are not very helpful.
I think there are a few things happening in the strategy consultancy industry right now
- McK is struggling with its scale, as we can see in rigorous price cuts on projects and the amount of implementation work that's going on there. They now have an implementation arm to keep the operational and strategy work separate, but I think this will end up hurting their brand in the long-run. Most people choose McK over the B's on prestige, and having an implementation arm will detract value from the McK brand, and thus from the talent it attracts.
- In Europe, Roland Berger will either join top pack or fail. But I'm predicting a fail considering it's struggle in their main markets (DACH) and the offers they have to bring to take away talent from MBB
- Strategy& will abolish within five years as clients do not want to pay a premium for people upgraded from PwC consulting all of a sudden, also, a lot of talent has moved away since the merger in Europe
These are questions I have no clue on and would love your thoughts:
- Do you think BCG will catch up to McK either in revenues or prestige?
- Will Bain catch up to BCG in either revenues or prestige/brand recognition?
- Is Bain likely to be bought in future years?
- Do BCG or Bain have to specialise in a few areas to keep it's elite status in the long-run? (e.g. PEG, corporate turnaround) If not, do you expect them to move onto a Big4 consultancy model with both implementation and strategy?
- Are the Big4 likely to acquire one of the MBB players, 10 year horizon?