How Would you Value a restaurant
So I got this question at a superday:
Suppose your friend is looking to buy a restaurant. How would you value the restaurant for him?
I mentioned that using the comparable companies analysis was useless since 1) you would not be able to gather the data needed and 2) restaurants are all extremely different in regards to their unique characteristics i.e. location, customer base (low income vs. high income)
So I figured using DCF might do the job, but then he asked: in what situation would you not want to use DCF? I said "well the restaurant business can be difficult to forecast future cash flows as it is very volatile; therefore, the uncertainty in our future cash flows makes the DCF method a poor choice."
Would the liquidation valuation model have been better?
Anyway, I was just curious what your thoughts were. Thanks.
You gotta think outside the box, it's easy to manipulate the figures in an all cash business for the purposes of tinkering with taxes, or for inflating earnings before a planned sale.
My advice is believe none of what they tell and spy on them to make your own earnings estimates.
Agree - figures are easy to manipulate. To come up with your own figures, look at historical cash/credit card sales ratios, then analyze the real trend over a week or so. See if there is a significant discrepancy - cash sales are often not reported, as mentioned above. In fact, when purchasing a restaurant, the owner may give you access to a secondary set of books that includes all sales, as opposed to the stuff he reports to IRS. Some even keep 3 sets of books - IRS, real, and "for when I am selling this place". Validate the set you are given based on cash/credit ratio as described above. Beyond that, DCF is appropriate - restaurants are not as volatile as you would think. At a typical place (think $16 per person average, so a bit above a TGIF), expenses should break down as ~20% food cost, ~20% variable labor cost (cooks), ~20% utilities, rent, marketing, etc, ~10% amortization/depreciation, and the rest is management salaries, with a bit of profit left over.
I think a restaurant is actually pretty easy to value, don't see why you wouldn't use DCF. Franchise agreements could make things tricky though.
If that is really how it went I would guess you got dinged, through your post you come off like a "know-it-all". Do you really have any understanding of the restaurant business? I think he wanted to see how you thought on your feet not how much you know. You probably should have just done a build up method with sound assumptions, instead of telling him what is right and wrong to do. I am pretty sure the restaurant analysts use multiples valuation so I think you're wrong.
Find someone who works in and/or has worked in and knows a ton about restaurants and start there. One of my best friends from high school never went to college and worked his way up from a busboy to waiter to bartender to eventually a general manager. Trust me you need some inside help to really understand how it works.
Hey all, thanks a lot for the responses.
I don't presume to know anything actually that is why I'm posting this. I am sorry if it came off that way. To be honest, I didn't know where to start so I did the next best thing I could think of by quickly eliminating standard valuation methods.
Bottom line: My knowledge of the restaurant business is highly limited and I was wondering (given that) what else I could have come up with.
Depends, can you get accurate historical and projected financial statements from management? If yes, use this to build a simple DCF, create a public comp set for the exit multiple (no one uses growth in perpetuity), and then either use empirical data or calculate a dliscount for lack of marketability (assuming your comps will trade higher due to being public).
If you can't get reliable cash flow forecasts, comparable acquisitions is your best bet. Liquidation value is definitely not going to be the best answer because most restaurants do not have much tangible asset value. They usually just have a few stoves, ovens and shit like that plus inventory has no resale value and the building is usually leased...
I disagree w/ some of the points here...
Your first assessment is whether it is asset rich or not. If they own equipment, HFFBALLFAN123 is incorrect in assuming that this is insubstantial. In a non-London/NYC/LA/SF market, commercial equipment is a restaurant's largest capital spend category.
If it's a small restaurant, you should familiarize yourself w/ the concept of "owner benefit".
Also, assessment of any credit lines will be a helpful data point. The cost of their facility will give you some indication of an implied default rate (typically very high) as assessed by loan officer or banker with tons of experience in the field.
Chef/Management team is huge - experience is the best predictor of success in this industry...
Yes but in valuing a restaurant, regardless of how much capital is spent on equipment, the main driver in the valuation will most surely not be the type of equipment the restaurant has. Restaurant A with 100k in equipment may get better credit terms than restaurant B (all is being equal), this may slightly affect the valuation by allowing restaurant A to have a lower WACC, but will surely not be that significant.
I agree that the intangible value of a great Chef/Mngmt team is very important and is also very hard to acurately value, and agree with everything else Kevin said.
Again, thanks a lot for the responses.
I'm surprised that this question even stumps some of the most experienced people. It's definitely interesting to see how you guys think though.
I think another thing to take into account is opportunity cost. I mean "the owner" essentially takes on all the different roles that are equivalent to upper management in a fortune 500 company. Meaning, he is doing A LOT of the work on his own. A buddy of mine began his own yogurt shop in Asia and during the first year or so he got absolutely no sleep and lived out of his kitchen (all the while barely making the break-even point).
I asked an owner of a few restaurants this question. He mentioned that rent was particularly important - basically, how the real estate agents value the building/land. I have some ideas why this would be the case, but do you all have any other ideas? I know it's been way past the superday but again, just curious how you all think.
How would you value your college dining hall? (Originally Posted: 09/04/2012)
How would you go about valuing a dining hall? Use a DCF and project 10 yrs? What are your inputs? Do you think multiples would be inappropriate?
Already having trouble with your homework assignment first week of the semester.
It's hard to value it given the probable fact that your university dining hall likely enjoys a monopoly of sorts. At my school, we were required to buy a meal plan, and as a consequence, it was overpriced, employees were overpaid (in both wages and benefits), and food quality was sub-par. If you are going to value it, keep these possibilities in mind, especially if you are using your own assumptions for revenues and operating costs. In addition, your university likely doesn't pay any taxes.
In that vein, since the dining hall doesn't operate like, say, a cafeteria-style restaurant, it would be difficult to perform a relative valuation. Thus, I'm not sure how useful multiples are.
lol
Nice, my alma mater is 1 of 21 campus dining halls in the nation to get an A+ rating from College Prowler. It's true--the food is awesome.
http://collegeprowler.com/rankings/campus-dining/
[quote=Virginia Tech 4ever]Nice, my alma mater is 1 of 21 campus dining halls in the nation to get an A+ rating from College Prowler. It's true--the food is awesome.
http://collegeprowler.com/rankings/campus-dining/[/quote]
My alma mater is always in the top 5 for worst food in Princeton Review's annual rankings. We also always get top 5 in worst professors and usually top 3 most miserable students.
College!
EDIT:
http://www.huffingtonpost.com/2011/12/02/is-it-food-princeton-revi_n_11…
http://www.huffingtonpost.com/2011/11/28/the-10-colleges-with-the-_n_11…
http://www.huffingtonpost.com/2011/11/21/professors-get-low-marks-_n_11…
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