Comments (8)

Mar 19, 2011

I think I like the BCG website the best. It's not just that the green looks good, but the animations they use (the fish swimming outside the fishbowl, etc) are pretty cool as well.

Bain comes in as a VERY close #2 for me. The style Bain uses for their website (with the clean red bar) is the same style they use for their slides when they present to clients. It looks really nice on the eyes.

Booz is a little too pedestrian for me. It's interesting they chose black as their company color. McKinsey doesn't seem to have put much effort into their website either.

Mar 19, 2011

You guys need to get laid...

Mar 19, 2011

Booz > Bain > BCG > MCK

Mar 19, 2011

I posted this question because having a clean and maneuverable website is critical. For many prospective clients and candidates, a firm's website is often their first tangible "contact" with the firm - we all know how important first impressions are!

I did not intend for this question to be superficial.

Mar 19, 2011

the quality of wso posts are getting worse and worse....

Mar 19, 2011

i only like booz's website

Mar 20, 2011

This couldn't matter less. McKinsey's website is terrible: it's started with that same grainy picture of a white dude bowing to an asian dude for a while, and it's just all around boring. Bain and BCG have nicer websites, but guess what? All three firms are the best of the best, and if I had to pick a #1 I'd probably pick the one with the shittiest website.

consultingwiz07:

I posted this question because having a clean and maneuverable website is critical. For many prospective clients and candidates, a firm's website is often their first tangible "contact" with the firm - we all know how important first impressions are!

This is just not true. The major firms (including Booz) sell client work through relationships, not glossy websites and brochures. Have you ever seen an ad for Accenture and wondered, "Hey, I never see that shit for Bain, I wonder why not?" That's because every just about every senior executive who might hire Bain already knows who they are, and knows who to call to hire them. Exxon's CEO isn't sitting in his office Googling the firms at the top of the Vault rankings and comparing the quality of their websites.

And if a candidate makes a choice of who to work for based on the quality of that firm's website, well, good luck with that.

Apr 30, 2011
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