URGENT: Why do you want to work for this Asset Management Firm and not others?

I was hoping if I could look for some advice on this particular question. When asked this question by the interviewer, what kind of distinction can you name that separates the Asset Management Firm that you're interviewing versus all the other ones that exist. Don't they all do the same thing?

Thanks for the help!!

 

Some firms maintain distinctive work structures for new associates, e.g. equity research associates at Fidelity, T. Rowe, and Putnam (I believe) all initiate coverage on their own stocks from the moment they start the job. In contrast, other firms follow more of an apprenticeship model. So if you're interviewing for any of the former firms, you could talk about how you like being given substantial responsibility from the get-go.

If the firm you're interviewing for doesn't do anything particularly special, just claim that you spoke to so-and-so at the firm and you had a really good impression of the firm's culture, or whatever. That's always a decent stopgap answer.

 

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