How to explain "counsel out"?

Counseled out after almost two years at a top consulting firm (post-mba position). I am having a couple of interviews with other consulting firms (of similar prestige level). How do I explain that I want to join them?

1) If I tell them about being counseled out, what is the best way of doing it with minimal damage to my chances of getting an offer?

2) If I don't tell them about being counseled out, what are the most plausible reasons for wanting to change the employer?

There are always people who change firms for various reasons, including after being kicked out by their former employers, so I wonder what do they tell interviewers?

As I said, the firms are very similar.

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