Tailoring cover letters to specific firms
So we all know to tailor cover letters to specific firms/jobs. Some people who have critiqued mine have said to mention specific things about firms as to why I am attracted to them. However, I am not really sure how to do this in a genuine way and without coming off as BSing.
Like we all know MBB are excellent places for growth and learning, highly professional, and demand a lot of out workers. But when someone asks "Why Bain specifically", as opposed to McK or BCG, I am not exactly sure what they want me to say. Most people are probably going to apply to all three, especially APDs like myself. I am just wondering in the 'why this firm in particular' how to articulate your interest in the firm genuinely and differentiate it from the others.
thanks
Hey sezna, I'm here because nobody responded to this thread after a few days...maybe one of these resources will help you:
If we're lucky, the following pros may have something to say: goldarmor Barryt MarceloMatusita
Hope that helps.
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