Valuation for EXPE

Hey guys! I’m pretty new to valuation and wanted to hear your guys’ thoughts on how to value a company like Expedia. 
If I wanted to create a revenue build for a bottom-up DCF, what units would I use to project? Also for a comparables company analysis valuation, which metrics would you suggest or would you completely disregard it considering the few number of companies in the industry? Any other advice would be great. Thanks!

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