Valuation for EXPE

Hey guys! I’m pretty new to valuation and wanted to hear your guys’ thoughts on how to value a company like Expedia.
If I wanted to create a revenue build for a bottom-up DCF, what units would I use to project? Also for a comparables company analysis valuation, which metrics would you suggest or would you completely disregard it considering the few number of companies in the industry? Any other advice would be great. Thanks!

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+13	Is Equity Research Dying - Where Are the Future Opportunites?	4	2d
+10	Associates who stuck around for > 5 years working for the same analyst. Why?	4	1w
+9	Detailed Revenue and Cost Builds	3	1w
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1	redever	99.2
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4	Secyh62	99.0
5	GameTheory	98.9
6	CompBanker	98.9
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10	Linda Abraham	98.8

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