40 Comments
 

Brown Starfish Holdings

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

BSD Capital

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Covefefe Crescent Capital Management

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

[Name of some nearby location]

OR

[Name of financial / economic principles, laws, properties]

OR

[Combination of founder names]

AND

Capital

AND / OR

Management

(If you're a tech-driven fund, switch out "Capital Management" with "Technologies")

 
"tackytech" [Name of some nearby location]

OR

[Name of financial / economic principles, laws, properties]

OR

[Combination of founder names]

AND

Capital

AND / OR

Management

(If you're a tech-driven fund, switch out "Capital Management" with "Technologies")

Best town name for this?

Truth or Consequences, NM

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Have to include some form of landform in there along with either the name of an animal, street or a color. Whacker Valley Asset Management, Red Peaks Investment Advisors, Mountain Eagle, Blue Hill, Green Crow and so on.

Only two sources I trust, Glenn Beck and singing woodland creatures.
 
Best Response
Step 1. Based on past precedent, your firm should be named after one of the following:
  • Predatory animals. Real world examples: Tiger Management, Lion Fund. Suggested: Honey Badger Partners, because honey badgers don't give a shit.

  • A tree (preferably a big one). Ex: Oaktree, Lone Pine, Sequoia, Fir Tree. Available: The Entire Rainforest LLC.

  • Some type of rock or stone. Ex: BlackRock, BlackStone. Options: F'n Massive Mountain Management, Tiny Pebble Partners

  • Character or place from books/stories/shows. Ex. Atticus Capital, Valinor Management. Suggestions: Cobra Commander Capital, Ninja Turtle Associates. And for Seinfeld fans: Art Vandelay Capital Partners.

  • Geographic Locations/Regions. Ex: Pershing Square Capital, Blue Ridge. Possibilities: Egyptian Pyramind Scheme Partners, Arctic Circle Capital

  • Bodies of water and bridges are also very popular. Ex: Pine River, SkyBridge. OR you can combine them together for an uber-bonus: Bridgewater. Unfortunately, WaterBridge is also taken. Perhaps just combine them all: Stream Creek River Lake Ocean Bridge Associates.

  • Historical figures/civilizations. Ex: Argonaut Capital, Viking Global. Available: Ming Dynasty Management, Honest Abe Advisors

  • Manager's name/initials. The obvious: SAC Capital, Soros Management, Tudor Investment. Possibilities: Stalin Securities, Not That Madoff Capital

  • Greek Mythology/Greek Words. Ex: Cerberus, Kynikos, Suggested: Beard of Zeus Capital, Toga Partners

  • Something that has no relevance to what you're doing (bonus points for words that people struggle to pronounce). Options: Floccinaucinihilipilification Fund, Onomatopoeia Partners, Jai Alai Holdings

  • Some type of castle or fort. Ex: Citadel, Knight's Bridge. Available: Hogwarts Holdings

Step 2. Add one of the following to help describe what the firm does (because let's face it, the name you just picked above has nothing to do with investing): Capital, Partners, Capital Partners, Advisors, Holdings, Capital Management, Asset Management, Investment Management, Funds, Associates, Securities, Trust, etc.

Step 3. Tack on either LLC or LP at the end of the name, depending on whether it's the management company or the limited partnership.

And voila, you have a hedge fund name that will blend in seamlessly.

http://www.marketfolly.com/2012/08/how-to-name-your-hedge-fund-most-com…</a">Original

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing. See my Blog & AMA
 

The best hedge fund name was "Eifuku Master Trust" (I like to pronounce it "I-F*CK-YOU") which was founded by John Koonmen.

Back story: Founded in 2000, Eifuku had $300 million assets at its peak, invested in various Japanese stocks. During 3 weeks in January 2003, the fund lost 98% of its capital.

It's funny because the name of his fund was Eifuku, and he actually did. If you can find their last investor letter, which I believe is somewhere online, you will not be disappointed.

http://en.wikipedia.org/wiki/Chewco
 

"There is however a strong possibility that there may not be any equity left at the end of the liquidation."

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing. See my Blog & AMA
 

Fuckup Capital

You killed the Greece spread goes up, spread goes down, from Wall Street they all play like a freak, Goldman Sachs 'o beat.
 

Dolor dolorum iusto suscipit eum. Sit omnis quis eum. Aut ipsam voluptatem dolor culpa. Vel iure sint impedit quasi facere maiores ad.

 

Illum facilis sed quo assumenda eos et. Dolores ut perferendis ut voluptates facilis repellat. Aut aliquam ea impedit hic optio facilis nobis. Qui cum mollitia est omnis quasi.

Eius non eius tempora nihil libero rerum. Repellendus aut qui beatae laborum.

Eaque fugiat et vel tempora tempora non. Ea itaque illum et aut dolores. Esse natus et assumenda rerum neque eaque. Pariatur illum voluptatem voluptate aspernatur inventore fugit architecto.

Aut optio non repellat. Ea ut culpa maiores repellendus maiores facilis libero quae. Modi voluptatibus excepturi et explicabo in alias labore sint.

Career Advancement Opportunities

July 2026 Hedge Fund

  • Point72 99.0%
  • D.E. Shaw 98.1%
  • Citadel Investment Group 97.1%
  • AQR Capital Management 96.2%
  • Magnetar Capital 95.2%

Overall Employee Satisfaction

July 2026 Hedge Fund

  • Magnetar Capital 99.0%
  • D.E. Shaw 98.0%
  • Blackstone Group 97.1%
  • Citadel Investment Group 96.1%
  • Millennium Partners 95.1%

Professional Growth Opportunities

July 2026 Hedge Fund

  • AQR Capital Management 99.0%
  • Point72 98.1%
  • D.E. Shaw 97.1%
  • Citadel Investment Group 96.2%
  • Magnetar Capital 95.2%

Total Avg Compensation

July 2026 Hedge Fund

  • Portfolio Manager (9) $1,648
  • Vice President (27) $464
  • Director/MD (12) $423
  • NA (9) $320
  • Engineer/Quant (86) $288
  • 3rd+ Year Associate (26) $284
  • Manager (4) $282
  • 2nd Year Associate (32) $253
  • 1st Year Associate (77) $191
  • Analysts (242) $181
  • Intern/Summer Associate (29) $145
  • Junior Trader (5) $102
  • Intern/Summer Analyst (282) $96
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
kanon's picture
kanon
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
dosk17's picture
dosk17
98.9
6
GameTheory's picture
GameTheory
98.9
7
CompBanker's picture
CompBanker
98.9
8
Betsy Massar's picture
Betsy Massar
98.9
9
DrApeman's picture
DrApeman
98.9
10
Linda Abraham's picture
Linda Abraham
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”