Female bankers doing brand deals on TikTok
An associate in the BofA consumer retail IB team, has posted several brand deals on her TikTok . She’s posted “gifted” (or paid?) posts for this performance activewear brand, and she also just posted a paid partnership with a moving services company on TikTok.
I know GS is notoriously strict with social media and brand deals, but how are other banks going about it especially when it comes to brand deals? Are these bankers running this by compliance at all, or just risking their career for side hustle cash and some internet fame?
In this case, doesn’t this create conflicts of interest especially since they're on the consumer retail team?
There’s another girl (I think at UBS) who’s done similar with brand deals on an IB themed account
Lol I'm pretty sure this whole thread just got turned into a strawman to ruin the point being made. Imo good for her for getting her bread tho
She is a DEI. Nobody will hold her accountable, in fact, MDs will commend for this.
Pulled directly from her comments on one of her videos:
Q: Is it a requirement to work until midnight? It can't wait until the next day, you would get in trouble?
A: No it's up to your discretion depending on workflow and deadlines! But all juniors are typically online until at least midnight bc emails are still coming in.
So she admits that working until midnight is completely optional, yet people in this industry deny the clear inequality of expectations and accountability between men and women.
Nobody except the MD and HR want them there and they too are keen because they have DEI (gender) quotas to meet which dictate bonuses. It’s painfully obvious to anyone in the industry that the bar is lower for them and anyone who brings it up is framed a misogynist. I personally don’t want them on my teams due to low productivity and tantrums. I can get much more out of male juniors without issues. Their belligerent attitude at work is justified through eternal victimhood which is rather unsubstantiated. Yeah right, this white/asian becky from working class is oppressed. What a sh^t show built on institutional and cultural lies.
Given that she is an associate at BofA, she could probably use the extra money.
Is it really that bad there?
Clients use social media too. Imagine if you’re scrolling though and see one of the bankers on your deal making someone “Day in my Life as an Investment Banker in NYC” video.
Generally think it’s fine for people to have their own public Tiktok if it’s videos of them baking cookies or something but when you’re making content about IB or your bank you rightfully deserve scrutiny.
not at BofA or familiar with any of this but from an outside in perspective:
-We have male associates at BofA getting overworked to literal death with 120 hour weeks.
-On the other hand, we have female associates at BofA filming day in the life videos where they make cute little Kale salads and do influencer brand deals.
Just WTF
Sounds like TD and Scotia in Canada
Amazing that base salary is the same amongst the two as well.
maybe it just means men can't handle the work as well as women and have to resort to drugs :/
All the casualties in IB have been male juniors so far. No to a single female junior. Male juniors are overworked and underpaid compared to them.
i left the industry because the disparate expectations for male and female analysts and associates in my group were too much. The same level of workload/behavior/attitude that would get a male analyst fired gets a female analyst promoted.
I love that finally you younger lot are speaking up about it. No need to suck up and buy into their eternal victimhood. Whenever I tried raising these issues, they tried framing me as misogynist. Issue is MD / D comp is tied to gender targets and they will do whatever to keep women in the team as long as they do bare minimum. Women are aware and cross corporate boundaries which would get men fired promptly.
Male junior investment bankers effectively get paid much less than their female counterparts.
If men are getting the same base and roughly the same bonus, but working 20-30% more every week vs women, how is this not discrimination?
literally the case in my group
To make it worse, all women in the team are promised at least a mid-bucket as long as they do just enough because HR and MD wants to retain them
Whats your thoughts on other. I dont know why all of their content is so cringe.
noted, thanks
I'm content with sofset being real about knowing how hard ib was goign to be - her best friend's dad is ex ceo of hbo and her school was super expensive so a lot of support cushion
Yeah I don’t think sofset is a problem tbh. Her content is ok
I worked with a girl who was one of these IB TikTok clowns
Who give link please
Can you please clarify you have a throwaway stop running.
Why are people on this site about what other people are doing with their lives? Its clear jealously good for her shes probably going to be able to turn it into a full time thing these influencers make real money I have 2 friends that are doing it full time and are making 200-400k and I have one friend that is obviously a anomaly but he makes 8 figs a year and hes 25. Anyways good for her.
Yeah you’re right. What’s funny is most people can’t accept your point but overall it’s fun to watch people expose their deepest insecurities and project on these threads man.
I think it’s a general question of what compensated opportunities bankers can take outside of work especially since FINRA is extremely strict with OBA and conflict of interest is a legitimate concern. GS made it clear they’re against it, but other banks less so. I think this is an interesting discussion to have. If BofA is okay taking on brand deals, good for her.
wtf what kind of content do they make?
the kid who makes 8 figs makes roblox content my sister did an internship for a social media talent agency and I would ask her about the clients, I mean most of them are clearing a couple hundred grand and easily 7 figs if they are in a higher paying niche like finance etc
She seems to leave the office around 6:30pm and work from home the rest of the night. Is that standard at UBS? IB isn't expected to work in the office in the evening/night?
if you’re a freeloading DEI female analyst/aso, you work in the office from 10:30-6 and “WFH” outside of that but in reality you do no work.
I’m not a big proponent of FaceTime culture but it’s ridiculous how little work some of these women do relative to their male counterparts and still get the same base pay and same or better path to promotion - simply because of their gender
She likely plans on leaving, and this is her "exit" strategy.
I just don't remember ever leaving at that time unless it was a Friday or Saturday. I was an analyst pre-COVID, so I should have phrased my question better, but I was asking if the expectation changed at firms?
No she isn’t. This is the norm at some shops who are still eager on DEI, especially Canadian banks.
I am at a Big 5 Canadian bank and our female juniors are in office from 8:30am to 5pm. Nobody dares to question this behavior. To make it worse our Head of Office is hooking up with one of them. Do you think he will entertain any criticism about their work ethic? He will immediately push out whoever questions their antics.
This thread is insane 😂
So many “Anonymous Monkey” posts lmao, I’m pretty sure half the comments are the same guy.
i think it’s great. good for her
Yeah me too I feel it will get her to eventually quit her job so she can take more things in the time she would’ve been grinding all day.
This thread is geeked I love it
Love how they always try to act and sound "American" lmao
omg those are the cringest
Hands down the most regarded comment section. Y’all are just incels 😭🥀
This comment section might be the most sexist, racist, and nastiest I’ve ever seen. Nothing wrong with Asian American women / female bankers lol
Too many gooners on this forum. Seems to be a theme with those in restr..
Hall of fame comment section.
This thread is wild. I can see why all of you fight tooth and nail to keep anon posting going.
Of course the response is anon lmao. Soft times....
If you go on her tik tok you’ll see she indeed got a boyfriend who is tatted. It’s cooked for you guys overall
Damn she just quit too very topical
Damn imagine if she started this thread to get free publicity… that would be very very well played
Why do people care about this? Genuinely?
Agree like why is this trending
Friend of a friend said she was fired for this reason
Based on her TikTok it seemed like she had a new role lined up? Anyone know where she’s going?
Proof?
They're calling it the most chudded-out comments section in WSO history
Bro who cares, let these girls get their money. We’re all in this game for money and to get free.
If you as a man cannot be successful because of “women having rights” then you are not a man. I have not once heard a successful man say that his journey was made tougher because he had to compete against educated women. Grow up
Is this your right to have ~50% seats in hiring and promotions allocated to your gender while you make up 20-30% of the candidate pool? Doesn’t look like equity, more like self-serving equality of outcome.
You need to grow up because at least two generations of women in corporate North America have been spoiled with handouts. About time your victim card expires and we start holding you accountable for the countless favors by corporate DEI daddies, girl-dad allies, and femcels that have taken over BoDs.
what do we think of investmentbaker?
It’s a baking account right… honestly bullshit that GS said she couldn’t have both
pwm i thought itd help her not get her fired
Ehhhh I mean she must have been pretty smart and good at the job if she was at bofa for 5 years. I agree, prob should not be posting content if at a bigger company, but hey they dont seem to give a shit so doesnt matter i guess lmaoo.
Or she is a DEI Becky that does bare minimum and for obvious reasons won’t be fired unless she quits because MD / HR need to meet those gender KPIs
True as well yes
Nothing worse than simps on here defending modern day women….the bias across banks exists, we all know it, women do a LOT less and get paid the same or more
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