"Goldman aims to do more than sell just its own products. It is looking to create an online platform used by others—even competitors—to reach customers."
Goldman has launched an online marketplace for Financial Market participants to exchange structured notes.
We actually had been given a hint by Goldman's CEO earlier this year when he was starting to throw "we like to think of ourselves as a Technology company as much as a Financial Services pioneer" lines around conferences and other releases.
This is the first attempt to "diversify" revenue streams away from heavily regulated traditional services.
"While the products produce revenue streams for banks, they potentially put Goldman in a new regulatory spotlight. The Securities and Exchange Commission has been scrutinizing whether structured notes are being sold to investors who don’t understand their risks."
Will Goldman succeed or fail at launching such a platform given that MS and JPM are yet to join the club?
Original link down below: http://www.wsj.com/articles/goldman-sachs-has-a-n…
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