Making Financial Models - Questions

To you guys who are in investment banking, what's the point of making a full blown comparable companies model? Several online resources state enterprise value, equity value, key metrics/ratios, and multiples. So, what's the point of starting from scratch or using an already made model and calculating equity/enterprise value with the B/S, I/S, C/F statement. It seems like you can just take away this key info from the online resources.

Also, how often do you guys run comps, precedent transaction analysis, and DCF/LBO?

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