Media & Comm Future??

I am very interested in M&C for the future. Would love to hear some input from anyone who has M&C experience.

1. What are the cultures like at different BBs and EBs?

2. What type of industry specific knowledge is important to understand well in order to excel within media and comm groups?

3. What does the future of Media and Comm look like as we have seen - and continue to see - major shifts in the industries? (move to streaming, growth of social media as opposed to traditional media outlets)

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