Questions you would ask a CEO about their company?

Working in a small mm, and I do a bit of sourcing and I have been getting better at it via the phone, but I know I still have a lot to learn. I am making phone calls to small-to-middle market companies and asking to speak to CEOs to see if they are interested in a financial partner or selling.

What are the questions you would ask when sourcing a deal??

15 Comments
 

Here are a few that I've been starting off with and then following up at the right moment. I'm still learning, so some of these may be pretty obvious to you and I don't mean to tell you how to suck eggs.

Direction they see their industry heading and how they plan to take advantage of / protect from that move. Pretty general one to start with, but after letting them talk for a bit, it can uncover a lot of ideas.

Quality of their register? Has there been significant churn or recent movements. Talk about cleaning up their register or introducing some new investors.

Major upcoming projects? Do they need cash to fund that new opportunities that they'd like to explore?

How they're getting on with competitors? Maybe they're just a bit crap and need to be taken out of the business.

 
Best Response
Bretton Woods

Here are a few that I've been starting off with and then following up at the right moment. I'm still learning, so some of these may be pretty obvious to you and I don't mean to tell you how to suck eggs.

Direction they see their industry heading and how they plan to take advantage of / protect from that move.
Pretty general one to start with, but after letting them talk for a bit, it can uncover a lot of ideas.

Quality of their register?
Has there been significant churn or recent movements. Talk about cleaning up their register or introducing some new investors.

Major upcoming projects?
Do they need cash to fund that new opportunities that they'd like to explore?

How they're getting on with competitors?
Maybe they're just a bit crap and need to be taken out of the business.

Thanks! These are helpful.
 

Business model, organic vs. inorganic growth (past acquisitions), quality of revenue, GM, EBITDA, services vs. product split, IP, clientele, recurring revenue, client concentration, F500 clientele, geographic presence of clientele, shareholder expectations in regards to an exit, how niche is the service/product offering(s), following year strategy/plan/predictions, etc.

Don't ask any of these questions directly, incorporate them into a casual conversation. A lot of individuals won't be comfortable sharing such information until post NDA. To extract the most information you have to understand the sector well. If you can infer or if you are told EBITDA margins are 15% and industry average is 30%, you know you have a problem.

AgainstAllOdds
 

I would ask him if he's ever considered having a protege and see if he bites.

Regards

"The trouble with our liberal friends is not that they're ignorant, it's just that they know so much that isn't so." - Ronald Reagan
 

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