Reverse Merger Sell-Side or Buy-Side?

Assume that a large private company is seeking to merge some of its assets into a smaller public company to gain access to the liquid capital markets. The private company will assume pro forma ownership as the assets they are contributing generate 50x more EBITDA than those of the public company. If your bank is advising the public company, would this be considered a sell-side mandate? What do you (prospects) think the right answer is? And (analysts) would this be a good / easy question to ask the SA candidates I'll be interviewing?

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