What causes acceleration in sales growth?

Conceptually, what are reasons why the organic sales growth of a company would accelerate over the long-term, presuming a relatively stable business mix? So if a company has historically grown at 5% on average, what are solid economic reasons why it should increase its average organic growth to 10% over the long-run, assuming it is in the same line of business as before?

Note that "the market is attractive for XYZ reason" is not a good reason. Prima facie you would expect "the market is attractive for XYZ reason" simply to prove that the original sales growth is high -- it isn't a reason why a high sales growth rate necessarily should increase.

It's an interesting question, because investors usually misunderstand periods of accelerating or decelerating growth.

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Best Response

Not comprehensive by any means, but acceleration in organic revenue growth could come from new product launches, expanding into different geographical markets, market power(ability to raise prices), shifting consumer preferences/competitive landscape, tailwind from economic/industry growth, etc.

Do note that the corporate life cycle is applicable to about almost every company that we've witnessed to date, and the idea of growing at 10% in the long-run(assuming perpetuity) is impossible. The conceptual explanation is that at some point the company will be bigger than the global economy, however companies such as Alphabet are still delivering 20%+ top-line growth.

 

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