What causes acceleration in sales growth?

Conceptually, what are reasons why the organic sales growth of a company would accelerate over the long-term, presuming a relatively stable business mix? So if a company has historically grown at 5% on average, what are solid economic reasons why it should increase its average organic growth to 10% over the long-run, assuming it is in the same line of business as before?

Note that "the market is attractive for XYZ reason" is not a good reason. Prima facie you would expect "the market is attractive for XYZ reason" simply to prove that the original sales growth is high -- it isn't a reason why a high sales growth rate necessarily should increase.

It's an interesting question, because investors usually misunderstand periods of accelerating or decelerating growth.

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Not comprehensive by any means, but acceleration in organic revenue growth could come from new product launches, expanding into different geographical markets, market power(ability to raise prices), shifting consumer preferences/competitive landscape, tailwind from economic/industry growth, etc.

Do note that the corporate life cycle is applicable to about almost every company that we've witnessed to date, and the idea of growing at 10% in the long-run(assuming perpetuity) is impossible. The conceptual explanation is that at some point the company will be bigger than the global economy, however companies such as Alphabet are still delivering 20%+ top-line growth.

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