Why would you ever issue debt at a discount?

I understand issuing zero-coupons to defer cash flow, but if you're issuing at below market rates, wouldn't you just need to issue more bonds to receive the same cash?

Super simplified example, if market is 10% wouldn't you need to issue more discount bonds at 5% to receive about the same amount of cash as issuing these bonds at par at 10%? So you're still paying the same yield on your inflow, and then you would repay more total $ at maturity since you're paying par for more bonds?

Is the answer I'm missing because YTM isn't a direct correlation with the interest rates (don't issue twice as many bonds at 5% as you would at 10%) and you defer more of the yield-driving cash flows to the end of the term?

7 Comments
 
Most Helpful

Appreciate the responses, but I understand the mechanics of yield and price and the fact that rational buyers will only pay market yield, thus driving down the price for a low coupon bond.

My question is more along the lines of, when given two options

1) issue 5 bonds paying 10% at par (receive $500, pay 10%, return $500 at maturity)

2) issue >5 bonds paying 5% at a discount (receive $500, still pay 10% effective due to market driving down bond price, return >$500 at maturity)

Why would you go with the second option, since in both you receive $500 and pay a 10% yield, but since you needed to issue more bonds in the second to receive the same amount of cash, you pay more back at maturity? I think the answer lies in the fact that the 10% yield naturally includes the money paid back at maturity, which means that the price won't be driven down point-for-point with the coupon (i.e. halving the coupon doesn't halve the price).

In my example, this would mean that when cutting the coupon from 10% to 5%, you cut the price to some amount between 50-100 exclusive (actual price depending on maturity), which means the total coupon you're paying is still less than what you paid at 10% even though you issued more bonds, so you reach a point where your yield is equivalent but the actual cash flows are weighted toward the back end - not unlike a zero-coupon.

I think this makes sense to me now. Can anyone confirm if I'm looking at this the right way?

 

You issue a discount because it’s attractive to bond holders and offers the issuer lower debt service during the tenor, at least in my line of work.

Let’s just say your yield is 4%. you could issue a premium bond, where you pay 5% annually and are compensated upfront with the premium for “overpaying” annually what the bond is worth (4%). You could also issue a discount bond with a 3% coupon. Your annual interest payment will be lower for the life of the bonds compared to the premium bond which may suit you better on a cash flow basis but because of that you will need to pay 100 when the bond is called or matured.

 

Quisquam maxime et ut beatae autem dolores odit. Aut cupiditate eligendi id quo pariatur qui vero. Alias tempora tempora eum eum. Aut aut suscipit minus dignissimos. Architecto qui voluptatem omnis sint cumque ut iste architecto.

Voluptatem quidem ipsam deserunt quos occaecati nostrum nobis. Perferendis vel est magnam libero quas. Qui tenetur quia inventore sequi quia. Ad ipsum id inventore est fuga sunt.

Career Advancement Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

July 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.8%
  • Morgan Stanley 01 98.3%
  • BMO Capital Markets 13 97.7%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.7%
  • JPMorgan 01 97.1%

Total Avg Compensation

July 2026 Investment Banking

  • Vice President (15) $434
  • Associates (46) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (80) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
BankonBanking's picture
BankonBanking
99.0
3
kanon's picture
kanon
99.0
4
Secyh62's picture
Secyh62
99.0
5
Betsy Massar's picture
Betsy Massar
98.9
6
CompBanker's picture
CompBanker
98.9
7
dosk17's picture
dosk17
98.9
8
GameTheory's picture
GameTheory
98.9
9
DrApeman's picture
DrApeman
98.9
10
Mimbs's picture
Mimbs
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”