Recently, I've been browsing the WSO forums looking for advice on cold e-mailing. So far I have found a lot of contradicting advice. Some people suggest (and this is what I have just started doing) doing a short, brief e-mail that is to the point. The less is more tactic. Other people seem to totally disagree with this saying that the e-mail needs to be more personal and that EVERYONE cold e-mailing essentially sends the same thing and they don't stand out.
What do you guys think?
And more specifically, what do you think of the cold e-mail template I have been using so far? I have been using it to send to MD's, VP's, and other higher up positions at firms that have a job opening that I just applied for. I also attach a copy of my resume and cover letter for the position. Currently applying for an analyst position in RE acquisitions, investments, or development in NYC.
Dear [Person's Name]
I saw [firm’s name] job opening for the [position name] and just applied. I believe my experience, along with my career aspirations, fit the position's requirements very well. It would be a pleasure to be given the chance to further discuss the opportunity with you or another person involved with [the position's job specific job function] at [firm's name].
Best Regards,
[My Name]
To me, that comes off too strongly as begging for a job. I usually do something more along the lines of Hi, [state something you have in common-i.e. alum of same school, really interested in learning more about their group], ask if they have time for coffee chat. I would then bring up I applied when we meet.
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