How to answer "Why this firm?"

Based on the most helpful WSO content, here’s a structured approach to answering the "Why this firm?" question during internship Hirevues:

Template/Guideline:

1. Research the Firm:

   • Values and Principles: Understand the core values and principles of the firm. Check their "About Page" and any recent news or press releases.
   • Unique Selling Points: Identify what makes the firm stand out in the industry. This could be their market position, innovative projects, or specific departments.

2. Personal Connection:

   • Informational Sessions: Mention any informational sessions or events you attended that were hosted by the firm.
   • Networking: Highlight any conversations with current or former employees that influenced your decision.

3. Alignment with Career Goals:

   • Programs and Opportunities: Discuss specific programs (like rotational programs) or opportunities (like mentorship or training) that align with your career aspirations.
   • Skill Development: Explain how the firm’s focus areas will help you develop the skills you are looking to enhance.

4. Cultural Fit:

   • Work Environment: Talk about the firm’s work culture and how it matches your preferred working style.
   • Team Dynamics: If possible, mention any positive impressions you have about the team dynamics or the collaborative nature of the firm.

Example Answer:

"I first became interested in [Firm Name] when attending an informational session at [Your School]. There, I spoke with an alumnus about the Wealth Management Group and the Graduate Talent Rotational Program (GTP). After expressing an interest in the rotational nature of the GTP, she put me in touch with a few other alumni in the group who, after connecting, invited me to visit the NYC office. Overall, I really connected with the collegial nature of the firm and [Firm Name]'s focus on the client, which has led me to really want to be a part of this team. Additionally, the firm’s commitment to innovation and its strong market position align perfectly with my career goals of developing a robust skill set in wealth management."

Key Points to Remember:

• Be Specific: Tailor your answer to the firm you are interviewing with. Generic answers won’t stand out.
• Show Enthusiasm: Demonstrate genuine interest and excitement about the firm.
• Connect the Dots: Make sure to link your personal experiences and career goals with what the firm offers.

By following this template, you can craft a compelling and personalized answer that will help you stand out in your internship Hirevue interviews.

Sources: UBS SONRU First Round Video Interview, Answers to "why should we hire you?" question, 21 Finance Interview Questions and Answers, Investment Banking Interview Questions - 15 Answers to Land the Job, Why Consulting - Answering the Interview Question