Is applying in person frowned upon these days?

I've applied to a number of spots, and would like to apply to some more in person. Will be traveling to the city I'd like to work in next week and would like to get some good advice from this forum. This is in wealth management, keep in mind, so I'm hoping this approach might carry a little more significance given that, in my opinion, entry level WM positions face clients earlier.

This was asked once and the only things I got from that thread was a) it might be a good idea to get in contact with someone in the firm beforehand and b) that being prepared for an interview right there is a good idea.

More specifically, have any of you had experience with this before either doing it yourself or been on the other end having someone come into your firm?

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