Networking as employer's employee vs. networking as/for yourself

When you are networking at an industry conference, how does one determine when they're networking for their company vs. networking for themselves?  As the former, everything you do is great, you're killing it and you omit non-flattering things about your platform.  As the latter, you are frank about platform shortcomings and make it known to others you'd explore other opportunities.  

How do you navigate the two?  During the day at the conference is it for the employer and then at the bar that night, it's for yourself?  Obviously lots of gray area here but curious to hear philosophies.  TYIA  

3 Comments
 

I don't really understand this question... Unless I'm actively looking to leave my firm, I'm never "networking for myself" in the way you describe (disclosing shortcomings and not actively selling my company).

If I'm networking for my company, I'm also actively networking for myself by showing I'm a knowledgeable employee who understands the business, can build relationships, and source deals.

 

I don't understand this question either and disagree with the examples you described. 

Networking is the same regardless of your goal. You are building personal relationships, because human beings are social creatures and usually would rather do business with people they have some connection to. Whether you are trying to sell a product, represent a company, get yourself hired, or some combination of goals, the "strategy" is the same - present yourself in your best light while staying authentic and try to find common ground with the other person. 

You wouldn't talk shit on yourself when looking for a job, or to a girl you're trying to date, so I'm not sure why you would talk shit on your company or offering either. 

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