Networking by Email or Linkedin?

Based on the most helpful WSO content, both email and LinkedIn are effective for networking in consulting, but the preference often depends on the individual and the context. Here's a breakdown:

1. Email:

   • Email is widely used and often preferred for professional networking, especially when reaching out to alumni or individuals with whom you share a connection.
   • Customizing your email subject line and content to resonate with the recipient (e.g., mentioning shared interests or affiliations) can significantly increase response rates.
   • Emails allow for a more formal and direct approach, which can be effective when targeting senior professionals or those in leadership roles.

2. LinkedIn:

   • LinkedIn is a great tool for initial outreach, especially if you don't have the person's email address.
   • Consultants, particularly junior ones, may be more responsive on LinkedIn as it’s a platform they actively use for networking and professional updates.
   • However, response rates on LinkedIn can be lower compared to email, as some professionals may not check their LinkedIn messages frequently.

Key Tips:
- Start with alumni or individuals with shared connections, as they are more likely to respond positively.
- For consultants, LinkedIn can be a good starting point, but transitioning to email for follow-ups or more formal communication is often recommended.
- Always keep your messages concise, professional, and tailored to the recipient, regardless of the platform.

Ultimately, using both platforms strategically can maximize your chances of building meaningful connections.

Sources: Q&A: From Corporate Finance to Corporate Strategy (Supply), Networking as a woman - my experience and questions, Networking 101 – 8 tips from a “non-target” school student, Q&A: 2nd Year Analyst at McKinsey in Europe, Black Jack's Recruiting Advice