Networking by Email or Linkedin?
I know in banking it’s very normal to reach out directly to alum and people through email, but is this also the norm in consulting? Or do consultants generally prefer LinkedIn?
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Based on the most helpful WSO content, both email and LinkedIn are effective for networking in consulting, but the preference often depends on the individual and the context. Here's a breakdown:
Email:
LinkedIn:
Key Tips:
- Start with alumni or individuals with shared connections, as they are more likely to respond positively.
- For consultants, LinkedIn can be a good starting point, but transitioning to email for follow-ups or more formal communication is often recommended.
- Always keep your messages concise, professional, and tailored to the recipient, regardless of the platform.
Ultimately, using both platforms strategically can maximize your chances of building meaningful connections.
Sources: Q&A: From Corporate Finance to Corporate Strategy (Supply), Networking as a woman - my experience and questions, Networking 101 – 8 tips from a “non-target” school student, Q&A: 2nd Year Analyst at McKinsey in Europe, Black Jack's Recruiting Advice
Definitely email if you have it
Messaging on LinkedIn is easy, thus people will get (and will soon start ignoring) many LinkedIn messages.
Finding the email address first adds a bit of complexity, thus there will be fewer messages via that channel.
I'd say email is better, if you include your resume (I still need to be able to understand if you're even qualified).
But there are also arguments for LinkedIn (easier to respond, fewer messages in total, more likely to be read outside busy work hours, etc.).
A tool like apollo io to find emails off Linkedn profiles is the way to go.
Does it actually work though
Yeah it works for any decently sized company or university.
Besides LinkedIn, Slack groups and smaller local platforms work well. Someone on my team tried an app called LunchME that’s meant to help set up coffee chats between professionals — especially useful if you're new to a city or working remotely.
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