What's wrong with my cold email?
I'm only getting around a 15% response rate for my emails and I'm not sure what I'm doing wrong or if this is expected from cold emails.
Subject Line: XXX university student seeking career information or XXX university student reaching out (for alumni)
Body: Hello Mr/Ms,
My name is XXX and I am a [grade level] majoring in Finance at the XXX university. I am interested to learn more about investment banking and [Firm Name] in particular. Would you have some time next week for a quick call? I would appreciate the chance to learn about your experiences and any advice you could give me.
Sincerely, My name
Any critiques are appreciated
Hi John-Jacobs1, any of these topics helpful:
Or maybe the following users have something to say: masters Taylor-Coulter straightnochaser
Hope that helps.
I would change the subject line to something shorter like "quick talk" or "introduction". However, 15% is a good response rate and the email looks good so just keep going
Alright thank you.
No matter how good a cold email is its still pretty hard to get even a majority of people to respond to it.
I get you’re going for volume but mention something about that person’s career path that would endear them to your own. 100s of these come through every year.
How would I do that?
It's short and sweet - which is good. But maybe a sentence or two about how you know them, or any sort of commonality to make them somewhat interested in helping you would be a nice touch
I don't really have anything in common with the people I am emailing. I had a line about "I found your information through Linkedin" but it seemed a little bit generic and unnecessary. Do you have any suggestions for a sentence to get people a little more interested?
Literally anything - I noticed the path you've followed resembles the one I plan to take, maybe?
Add 1-2 lines that are customized to that person. It shows that you're not just copying/pasting the same email to everyone else.
Politely follow up after a week or so because maybe they did see it but forgot to respond. If they still don't reply, move on.
Do you have an example of a customization? I didn't want to be overly personal or say something that might trip me up so I'm sort of lost as to what I should put.
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