Canned Cocktails
Exploring starting a canned cocktail company and wanted to hear people’s thoughts on any of the following:
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What makes you pick one option vs. the other
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Would a charitable donation (I.e., 15% of profits donated to charity) impact purchase decision at all?
- Any preference for options that use actually spirits (vodka, tequila, etc) vs malt alcohol?
Also, feel free to share any other thoughts if so inclined.
charity shouldn't be your business model
100% agree. Not the business model / key differentiator whatsoever, but simply curious if that would have any impact on a consumer’s purchase decision. Charity aspect would be a more personal preference if feasible.
I believe that most canned drinks (truly/white claw) are brewed because drinks with spirits are taxed at a notably higher level
Ya that’s correct. Distribution is also a bigger challenge with spirits, but there is occasionally a trade off with flavor using malt alcohol
I mean I’d pay extra for a canned Boulevardier/Negroni/Old Fashioned, but I’m a snob so idk what the market is
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