Is Email Marketing Beneficial For Business?

More than 34% of people worldwide use email. There are about 2.5 billion people. It is estimated that within the next two years, e-mail users will increase to 2.8 billion. Yes, email is very popular. The Radicati Group that provided this information also believes that about 196 billion emails are sent every day around the world. Of these 196 billion emails, the vast majority (109 billion) are corporate emails.

Let's say it briefly. Email marketing is a vibrant and powerful way to connect with people. Take it home and think about your own experience. Do you even know someone without an email address? You may receive many HTML emails every week (I definitely will). You will read them, be inspired by them, and even look forward to the next one. Email is an important part of our lives. a big part.

Email marketing is also a very personalized way to reach target customers. Messages from your friends and family are sitting next to your company’s email updates. This is why email marketing can play the most role when it comes to personalization. E-mails can be tailored to customers' behavior so that every communication is relevant to their interests. You can cover topics such as company changes, victories, requesting feedback from customers, etc. The list is almost endless. An email with 2.5 billion users is everywhere.